About Us

Welcome to Totally Wicked UK

Hello and welcome to Totally Wicked (TW). At the heart of our business is our customers.  Without you, we have no business.  Whilst all businesses will be equally as effusive about the importance of their customers, the delivery on this intent often fails to live up to the expectation this focus suggests.  Our business is led differently.  We recognise the sector and the products that we sell are often misrepresented and misunderstood.  This places more responsibility on us to be honest and credible, never to exploit this often challenging information background to electronic cigarettes and vaping, and to stand up and fight for the truth and clarity that our customers need and should expect to support their decision making and confidence in our business and our products.  We are independent from any tobacco company control.  We are a privately run and owned business, which allows me to lead the company based on an agenda and principles that do not have to be purely commercially motivated.  This freedom means we can be a leader, we can fight for the best interests of our customers and our company, when others are unable and unwilling to do the right things.  We must also be open and transparent.  This influences all our decision making.  If we cannot legitimately offer products and services that we know not to be in the best interests of our customers then we will not.  You are our number one source of business improvement and ensure that our business is held to account.  This openness to our customers is illustrated across this website.

You can contact us through many means and you will always be responded to.  We operate our own dedicated Forum, which is supported by many dedicated vapers and TW customers who are motivated to spread awareness and support to fellow vapers and TW customers.  You will see real people in our videos which are numerous across our site.  From the video on this page that gives you a broad insight into our business and team, to our product videos which are produced by us and ‘star’ our employees, you will see more of our business and people than any other vaping company.  We have nothing to hide and we want to share. Ultimately we want our business to be fun.  A fun place to work, a fun place to buy from and a fun business to be involved with that provides all our customers with as much or as little engagement as you prefer and choose.  But of course we exist because of our products!

We stock a significant range of vaping devices and e-liquid, which is framed around our distinctive fluid ranges. Unlike most electronic cigarette and vaping companies, we have never allowed our fluids to be seen as a simple ‘commodity’ product. Quite the contrary, we place our fluids at the centre of our company’s business model. Each of our ranges has its own heritage and relevance to our business. Our Red Label fluid is our exclusive signature range from our own in-house development and production team, with the range using only the very best UK sourced ingredients.

You will also find that we promote the best possible value for money for our customers. No ploys to get you hooked to a device that has replacement cartridges at exorbitant prices. We are a company that truly values some basic principles of integrity and honesty. This drives how we treat you, our customers and our employees. If we get our service wrong, it is because we have made a mistake and we want to know when this occurs so we can correct and build greater resilience and service quality into our businesses. For that reason we encourage all our customers to give us feedback. Through our Forum, our Customer Service Team, our shops and resellers, or indeed if you feel it to be the right means, come to our offices and let us know.

Vaping and the products we and other vendors sell are transforming the centuries old habit of millions. We intend to be here supporting our customers and fighting for the rights of Vapers internationally whenever rights and freedom of choice are threatened. It is in these matters that our principles are again called to action. We will never allow for our commercial interests to override our basic responsibilities to do the right thing for our customers. This is how we hold ourselves to account each and every day.

Thank you for visiting our site. There are many companies that sell electronic cigarettes and e-liquid, but there is only one community that is Totally Wicked.

Fraser Cropper

  Fraser Cropper
  Managing Director

Mission Statement