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What is an Electronic Cigarette?

What is an Electronic Cigarette?

The Electronic cigarette, also called an e-cigarette or e-cig, was initially designed to look like a cigarette, but with the ability to deliver nicotine without the need to burn tobacco. The technology allows people to enjoy recreational nicotine without inhaling smoke, or the 4000+ chemicals that are in tobacco cigarettes.

Electronic cigarettes have come a long way since they were first invented, but to get you started, here is an explanation of how an electronic cigarette works and its important component parts.

How do they work?

Essentially all e-cigarettes are they same, they have three primary parts – please refer to the diagram, which supports the explanation below:

  1. The battery: e-cigs use re-chargeable lithium batteries. Tucked inside the battery is a switch that is triggered when the user inhales or power is manually applied, dependent upon e-cig type. When triggered the battery sends a charge to the atomizer.
  2. The atomizer: This is the ‘work horse’ of the electronic cigarette. An atomizer consists simply of a heater coil, which is wound around a high temperature capillary wick. The wick; dependent upon the type of atomizer will be connected to the source of fluid to provide a continuously ‘wetted wick’. When power is applied to the coil and air is drawn across the wick wound coil, the fluid soaked wick is heated, providing atomised heated vapour to the user.
  3. The e-liquid container: This can be in the form of a tank made of glass or plastic.  In its basic form the cartridge is made of a plastic tube with a molded mouthpiece and is the storage for the e-liquid. Inside some atomizer tubes the e-liquid is soaked into wadding, but for electronic cigarettes such as the Tornado-T, the fluid is held in a sealed unit without wadding.


What are they for?

Electronic cigarettes are used for recreational nicotine delivery. Many users find that after trying an e-cig, they no longer enjoy the taste of tobacco cigarettes, but some do still smoke cigarettes. Electronic cigarettes have not been tested as a ‘stop-smoking’ device, and Totally Wicked does not promote them as such.

Why are they so popular and should I buy one?

Making the switch from regular tobacco cigarettes to electronic cigarettes can feel a little daunting, but those who have made the switch rarely look back and here are a few reasons why:

  • Smoking regular cigarettes anywhere is getting tougher by the day, but in many cases where cigarettes are banned –electronic cigarettes are allowed.

  • There is no tar, no carbon monoxide or the cocktail of chemicals present when smoking a regular cigarette.

  • Research is currently being undertaken, and to date e-cigarettes are proving to be a cleaner way to obtain nicotine. However this is still a new industry and more research is always welcome.

  • The sensation is very similar to smoking; users experience the same warmth and the same ‘hit’ at the back of the throat.

  • Vaping is more fun – there is a sense of community amongst vapers, they are generally an enthusiastic and friendly bunch – check out the Totally Wicked forum for proof of this.

How much is it going to cost me?

Generally, making the switch means saving money. E-cigarettes are a cheaper alternative to conventional cigarettes. If you smoke an average of twenty cigarettes a day switching to e-cigarettes could save you over £2,600 per year. (Based on an average cigarette cost of £8.50 per pack of twenty V a starter kit and e-liquid use for one year.)

About Totally Wicked

Who is Totally Wicked?

Totally Wicked has been trading since 2008 and is one of the founding companies of the electronic cigarette market. It was established with a mission to provide the best quality electronic cigarettes and nicotine fluids, and to provide the best possible customer service and support. We are a very open company and we positively encourage customer engagement, providing several means for this; you can join us through the use of our forum, or through contacting our customer service team on 01254 692 244, or joining one of our growing social media groups. Perhaps you would like to come ‘in store’ and visit one of our company shops?

At Totally Wicked we live by our mission statement, and this is something we are very proud of, but to find out much more about that, visit our ‘about us page’.

Does Totally Wicked have a Mission Statement?


Where is Totally Wicked located?

Our head office is based in Blackburn, Lancashire in the UK. We also have offices in the USA and Germany, but we have many other outlets that sell our products globally. Please look here to find your nearest retailer of Totally Wicked products.

How do I contact Totally Wicked?

You can contact TW in several ways,

By mail: Pillbox38 (UK) Ltd, Stancliffe Street, Blackburn, BB2 2QR.

By telephone: 01254 692 244

By e-mail:

What is the idea behind the branding?

The original concept was for a Smoking Joker as the brand logo, but that rapidly evolved into the Mr Wicked character we have today. Mr Wicked as a personality stands for individuality, strength, electronic cigarettes and a whole host of Wickedness.

Why should I choose Totally Wicked over other companies?

Because Totally Wicked provides much more than just excellent quality e-liquid and e-cigarettes; buying from TW offers you entry to a vibrant community of e-cig users, a passion for all things e-cig related, expert knowledge and opinions and of course great value for money with superb customer service.

How long has Totally Wicked been trading?

Totally Wicked has been trading since 2008 and is one of the founding companies of the electronic cigarette market.

Electronic Cigarette Kits

How do I know which kit is the best one for me?

This can be a tricky question to answer, as there are plenty of variables. The best way, if you are unsure of what is right for you, is to contact our friendly customer service team on 01254 692 244 or by visiting your local retailer, and they will spend as much time as necessary in taking you through our ranges.

Totally Wicked stock a diverse range of quality electronic cigarette kits. From the groundbreaking Odyssey™ range, the first e-cigarettes designed and manufactured in the UK, to the market leading Tornado series produced by our UK exclusive partnership with the world renowned Joyetech, we have something for everyone.

A good place to start is our Starter Kits section where you will find a range of products that are ideal as an introduction to vaping, or indeed a spare for a regular vaper. From classic cartridge tank kits to tanks and revolutionary new designs, this range has been put together to meet all needs and we continually develop and add to the range.

The kits contain everything that a new or experienced user will require to use the product directly from the pack. All kits come with a rechargeable battery, atomizer system and a bottle of our UK produced Red Label e-liquid in a flavour and strength of your choice.

All our kits are listed such that you can understand clearly what each product provides and the options available. However, if you would like to find out more about electronic cigarettes generally to help inform your decision you may wish to take a look at our ‘New User’ and ‘e-liquid Facts’ pages.

What about accessories and all the other bits and pieces I may need?

The easiest way to find any accessories is firstly go to via the Accessories and Batteries tab; the accessories are split by series name to enable you to quickly and easily find the item you are looking for.

If you are unsure as to what e-cigarette or accessory you are looking for call our friendly customer service team on 01254 692 244 or your local retailer will be able to help you.

How long will the fluid in the kits last before I need to buy more?

This will vary as to the type of electronic cigarette used, whether you are a heavy vaper, and to a certain extent the way you operate the device (long regular inhalations against infrequent short inhalations).  If you buy a compact or starter kit, you will establish quite quickly how much e-liquid you are using, and this will guide you as to how much e-liquid you’ll need to buy in the future.

On average a regular user will use 2ml of e-liquid per day but as this is dependent on the user and device chosen it is always advisable to have a spare bottle to hand.


What e-liquids are available?

We offer a variety of nicotine strengths across our entire range of e-liquid. The lowest strength is 0mg (zero nicotine), and the highest strength is 36mg (super high). Other strengths available are 3mg, 6mg, 8mg, 10mg, 11mg, 14mg, 18mg, 24mg and 30mg, depending on the range.

To find out more visit our ‘New User’ and ‘e-liquid Facts’ pages.

Where is the best way to store my e-liquid?

E-liquid is generally very stable and should be stored with a childproof sealed cap on, in a cool place away from strong light.

What is the shelf life of the e-liquid?

The accepted shelf life of e-liquid is 2 years from the date of manufacture. The presence of air and light can start to oxidise the e-liquid and the colour can darken with exposure, however this does not affect the flavour, strength or safety of our e-liquid.

Is e-liquid safe to use?

The majority of e-liquid contains nicotine, which in its raw form is classed as a poison. However, e-liquid that is prepared for use in electronic cigarettes is heavily diluted from this high production concentration, and does not present the same danger as nicotine in its raw concentrated form. 

Nevertheless, e-liquid must be treated with due respect and please note the following considerations:

  1. ALWAYS keep cartridges and e-liquid out of the reach of children and pets.

  2. ALWAYS keep cartridges and e-liquid in a childproof container with the lid firmly on.

  3. Should a child or pet swallow a cartridge or ANY amount of e-liquid seek medical advice immediately, taking the bottle or similar cartridge with you, enabling the Doctor or Vet to identify the e-liquid ingredients.

  4. Should you get e-liquid on your skin, simply rinse it off with water as soon as possible. 

  5. Should you get e-liquid in your mouth, rinse your mouth out thoroughly with water.

  6. Should an adult swallow any amount of e-liquid seek medical advice immediately, again taking the bottle or similar cartridges with you.


What is a Passthrough and why might I need one?

A Passthrough is a battery that is attached directly to a USB port through a cable.

The Passthrough cable has a standard USB plug for connecting to a PC, car charger or a USB mains adaptor. The other end of the cable connects to the battery allowing for continuous charging.

The LED at the mini-USB socket lights up when the battery is taking charge; when this LED shuts off it means the battery is fully charged. The Passthrough cable can be disconnected from the battery and used cable free.

How do I know when my battery is fully charged/ needs charging/ needs replacing?

With Titan batteries the blue or red LED on the end of the battery flashes several times to indicate a charge is required.

With the Tornado batteries the power button flashes several times to indicate a charge is required.

The mains charging adaptor for charging batteries with USB charging leads via a wall socket have status LED’s that light up red when the batteries are taking charge, then alternate from red to green near to completion, and when the LED is a steady green colour the battery is fully charged.

As a battery comes to the end of its usable life the period between charges becomes shorter.

Batteries generally last between 2 and 4 months depending on use.

How do I know I am buying the correct accessories for my e cig model?

If you are unsure whether an accessory is correct for your e-cig, it is always advisable to check with our customer service team on 01254 692 244 or your local retailer will be able to help you. Alternatively, you can join the very active forum for Totally Wicked users and post a question there. The forum has a wealth of information and advice submitted by experienced and enthusiastic members.

What is the difference between an automatic and manual battery?

Automatic batteries have a digital pressure sensor that senses when a vacuum is created when drawing on the mouthpiece of the e-cig. This automatically operates a switch that sends battery power to the atomizer. This operating method emulates smoking a tobacco cigarette.

Manual batteries have a power button that needs to be pressed every time you take a draw in order to send the battery power to the atomizer. Many people feel they have better control over their vaping style using a manual battery.

Are Totally Wicked parts compatible with products from other companies?

Components from other companies can vary considerably, as such we do not recommend nor guarantee our products when used with non Totally Wicked devices.

Do you have cases for my e-cig?

Totally Wicked have a selection of cases available for most of our electronic cigarettes, they can be found in the accessory pages.

Our most popular case is the Tornado Zipped Carry Case, which can be used for most of your electronic cigarette parts.

Ordering and Shipping

Who can purchase from Totally Wicked?

Anyone over the age of 18 can purchase from Totally Wicked, whether it be for yourself or for a family member or friend.

How can I order the Totally Wicked products?

You can order through our website, in one of our retail outlets or over the telephone by calling 01254 692 244. For more contact details please click here.

How can I pay for my order?

If you are in one of our outlets, you can pay by cash or credit/ debit card. Over the telephone you can pay with a Visa, Maestro or Master card, unfortunately we do not accept American Express. Through the website you can pay with Paypal or again with a valid credit/ debit card. 

What name will appear on my statement?

The name that will appear on your bank/ credit/ debit statement will be Pillbox 38 (UK) Ltd.

Where is my order confirmation?

Your order confirmation will arrive through the email address used to register your TW account with. You will also receive e-mail updates when your order is shipped and your parcel tracking number if you have selected this service.

How much will it cost for delivery?

Delivery costs within the UK are as follows:

Standard £1.99
UK Signed For £2.99

Special Delivery £6.99
Delivery to European Countries: £9.99
Delivery to the rest of the world: £16.99

Orders over £50 are delivered free of charge.

How soon will my order arrive?

If you live in the UK and your order has been sent by standard post, you should expect delivery within 2-3 working days. However, please allow up to 15 working days for delivery.

If you live in the UK and have placed your order by Special Delivery and your order was placed before 3pm, you should expect delivery by 1pm the following working day.

If you live outside of the UK, orders normally take around 5-10 working days to be delivered, but please allow up to 25 working days.

Do you deliver overseas?

Yes, we deliver to all countries with the exception of Canada.

What happens if I have not received my parcel?

If you have not received your parcel within the specified timescale, you should contact the Customer Service Team immediately so that we can look into this further for you.

Tel: 01254 692 244

Warranty and Returns

How long is the warranty on the products?

Warranty can vary between products, please see the Product Warranty section for more information of contact the customer service team.

How do I return a faulty item?

Before you return a suspect faulty item, you should first contact the Customer Service Team by phone on: 01254 692 244, or via e-mail:

We have found that very often a member of our team successfully identifies and helps to rectify a suspected faulty item. Only when you have been given specific instruction should you return a faulty item to us.

Any unauthorised returned items may not be dealt with.

Can I return an item that I simply do not like?

As the product is an oral product, once used it cannot be returned unless faulty.

What is a DOA Warranty?

DOA stands for ‘Dead on Arrival’. If you have a product that carries such a warranty, you have 48 hours once your item has been delivered to inspect the goods and contact us should there be any problems. If you do not contact us during this time and come across a DOA item, the warranty will be invalid.

Can I cancel my order?

Orders can be cancelled any time prior to shipping.

What if I order the wrong item in error?

If you order the incorrect item, please inform the Customer Service Team by phone on: 01254 692 244, or via e-mail: immediately so that we can attempt to change the order before it is shipped.

I have changed my mind and no longer want the goods, they are unused, can I return them?

Please see the Cancellation and Returns Policy in our Terms of Use.

Social/ Business Opportunities

Which social media can I use to interact with Totally Wicked?

There are plenty of ways to join in with the Totally Wicked community. You can find us on most of the popular media sites, including Facebook, Twitter and YouTube. Click on the icons below to check out the pages we have

Facebook-icon Twitter-icon YouTube-icon RSS-icon (1)

We have a very active forum which you can visit and become a member here:

Do you have any exclusive offers available on your social media?

We regularly issue discount codes or have promotion days exclusive to our different social media pages. We also run many competitions with the opportunity for our fans to win great prizes, including electronic cigarette kits, e-liquid and Totally Wicked account credits!

Do you have an affiliate/ referral program?

Vape for Life Referral Scheme

Terms & Conditions for Customers

  • Any existing customer that makes a referral receives a £10.00 credit and the new customer placing the order will receive a 15% discount on their first order (minimum order of £40.00)
  • It is the referrer’s responsibility to ensure that the referee is aware of the minimum order requirement and Terms and Conditions of the scheme.
  • The £10.00 credit will be added to the existing customers account once the order for the new customer has been paid for.
  • If the new customer purchases a discounted product, they will receive a 15% credit on their TW account, rather than a discount at order stage as already discounted goods cannot be further discounted. If a mixture of both full priced and discounted products are purchased then the 15% discount will apply to the full priced goods only.
  • This offer is available for phone orders only.
  • The referral fee will only by payable on the first order made by the new customer.
  • To ensure that both the referral fee is paid and the discount received please provide the name, town and postcode of the referrer.
  • Once the goods are shipped the referee will receive an email that will inform them that their account has been credited and information on how to use the credit at the checkout point.
  • Customers can refer as many people as they wish and a £10.00 credit will be added onto their account for each referral received.
  • There is no cash equivalent and only Totally Wicked Credit will be paid.
  • There can be no retrospective credits paid or discounts given.

For more information, please give us a call today on 01254 692 244 or email

Can I submit a video reviewing your products?

Please do! We are always happy to see good quality reviews which we frequently use on our YouTube page.

Please submit your reviews to: or post them on our Facebook page!

I enjoy writing articles; can I submit them to you for your blog?

We welcome and encourage customer’s input. Please submit your articles to

Can I purchase your products at wholesale prices?

Totally Wicked has a successful Reseller program. Find out more about how to become a stockist here.

Do you send regular newsletters?

Weekly newsletters are sent every Friday giving details of the latest special offers, keeping our customers informed of new products and special events.

Why not sign up to our newsletter mailing list.


Why is the LED on my battery flashing?

A flashing battery LED is an indication that it needs to be re-charged, or you are drawing on the battery too many times in quick succession.

My battery is not lighting up.

This indicates the battery is in need of charging.

There is very little or no vapour.

First ensure the battery and atomizer connections are clean before you assemble them, as dirt can cause a bad connection resulting in poor vapour production. A second reason for little or no vapour production could be flooding of the atomizer with e-liquid; this happens when drawing on the e-cig too hard or too fast. With electronic cigarettes it is better to take long steady light draws of 4 to 5 seconds.

I’m getting a horrible burnt taste.

This is an indication that e-liquid is not reaching the atomizer coil. Ensure to leave an air-gap and do not fill the tank completely with e-liquid; this is because most cartridges/ tanks work by creating a vacuum around and it is necessary to have an air-gap within the tank for it to operate correctly.

My e-cigarette is leaking.

One reason for leakage between the atomizer and the battery is due to drawing on the e-cig too hard or too fast, thereby drawing more e-liquid into the atomizer than can be heated by the coil. With electronic cigarettes it is better to take long steady light draws of 4 to 5 seconds.

Why am I getting e-liquid in my mouth?

Condensation forms as a result of the heated liquid cooling on the outer surfaces of the atomizer, and this can build up within the mouthpiece, eventually being drawn into the mouth. It is good practice to blow through the mouthpiece before you refill the tank/ cartridge with e-liquid.

My battery is not charging.

Batteries not charging can be due to the contacts between the battery and the charger needing cleaning. It is advisable to check the cleanliness of the threads on both the battery and charger before each charge.

My battery is getting really hot.

Batteries should not become very hot.

When charging, keep the battery and charger away from any heat source (especially in a car on a hot day). Always regularly clean the contacts on the battery and charger for optimal charging. E-cig batteries use the same type of battery technology as that in cell phones and laptop computers, and care must be taken when handling. A battery should be discarded appropriately if it is damaged in any way.

Batteries have protection technology built into them that should guard against over-charging, and short circuit protection to prevent them from shorting out, but this may not afford protection against internal damage if the battery is crushed or dropped.

My atomizer is getting really hot

Frequent use of the e-cig can cause the atomizer to heat up considerably; this is normal.

I am drawing on my e-cig but it is not producing any vapour

Should this be the case, we suggest you run through this quick checklist: Is the battery charged? Are the battery connections clean? If the atomizer is not new then it could be the atomizer has failed. Atomizers are sold as a disposable product and will eventually fail at some point.

Safety/ Legislation/ General

Will I quit smoking using this product?

We do not advertise our product as a ‘quit smoking’ aid. This is an alternative nicotine delivery system and will not cure your addiction to nicotine.

Can I use an e-cig in places where smoking is banned?

Yes, but it is always advisable to check with the proprietor before you use it in their establishment.

Can I take my e-cig on a plane?

It is perfectly legal to take e-cigarettes on planes, but we would recommend that you check with the airline before you fly to prevent confiscation or confusion.

Is it safe to vape when pregnant?

There have been no clinical trials to date with pregnant women and e-cigarettes. We strongly recommend that you check with your Doctor before vaping whilst pregnant.

Is vaping healthier than smoking a real cigarette?

Vaping has not yet been proven to be healthier, however you will not be inhaling the carcinogens or toxic chemicals that are present in traditional cigarettes.

What is the YO YO Promotion?

This is an exclusive money saving promotion; visit the YoYo section for more information.

How do I recycle my batteries/ atomizers/ cartridges?

Batteries and atomizers can be recycled at any council recycle plant or battery deposit points. These deposit points can be found at many local supermarkets.

Is there any danger of passive smoking?

There is no evidence to support any dangers of passive smoking. The vapour produced has not been proven to be hazardous.

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Page updated 28th Oct 2015, 15:28

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