We've seen the absurd prohibitionist stance made to look more than a trifle stupid on US TV, followed by celebrity endorsement by Katherine Heigl on the Letterman Show. Then, on this side of the Atlantic, Dr Hilary Jones described how harmless they are on Daybreak.
http://dickpuddlecote.blogspot.com/2012/01/more-e-cigs-exposure-itv-kick-tobacco.html