Being at the forefront of the electronic cigarette revolution since 2008, Totally Wicked has had the opportunity to build strong relationships with partners across our industry.
Our business is based upon strong partnerships with our customers and suppliers. Specifically, across our supply base, we create shared aims allowing us to build deep, interdependent partnerships which is the foundation to the success of our business. Since 2009 we have worked with the Joyetech leadership team to forge the longest standing relationship in the international vaping sector. Our Research and Development team works closely with the Joyetech engineering and leadership team to enable the continuous development and customer oriented approach to our product development. This means we are able to offer both Totally Wicked branded vaping devices, which are often core Joyetech catalogues and more recently Eleaf and Wismec catalogues, along with speciality products specifically designed and evolved to meet the unique needs of our Totally Wicked branded portfolio.
Our Totally Wicked brand provides the assurance of the quality and support that we promise to provide for all our products. This assurance means that buying a Totally Wicked product means you are purchasing a bona fide, non-cloned or counterfeit device, which are unfortunately still accessible in the UK and international vaping sector. We are also the Joyetech, Wismec and Eleaf ‘Brand Owners’ in the UK. Owning these trademarks is essential to being able to develop and create a legitimate distribution network through our fully owned, UK Vapour Brands company. When you see the UK Vapour Brands (UKVB) approved vendor certificate, you can be confident that you are purchasing genuine Joyetech, Eleaf and Wismec products.
These principles are applied across our wider supply base. Choosing the best businesses to partner with and building strong, long lasting relationships that benefit all parties create the foundations of our product, services and brand qualities. This includes our support services and sponsorship partners, who all share in the rewards and successes of being part of a successful team.