Be part of Totally Wicked, the Best Independent Vaping Business in the UK.

Why should you consider joining us?

There are many reasons why you should consider opening a vaping store and becoming part of the Totally Wicked family, summarised below:

  • Trust: Our brand is trusted by hundreds of thousands of consumers across the UK. This trust and loyalty generated is a vital discriminator between our business proposition and other independent retailers.
  • Peace of Mind: We offer an opportunity without the burdens and constraints that come with a franchise model. Our reselling proposition delivers the operations, product development, marketing and compliance support that allows the reseller to concentrate fully on delivering exceptional customer service.
  • Opportunity: Our reselling model works.  From a single owner operated store to more ambitious multi-store operations, partnering with Totally Wicked delivers the business benefits that no other single supplied relationship offers delivering the commercial benefits without the risks.


  • Location, Location, Location.....
  • Finding the right location for your store is crucial; we can facilitate:
  • Property search assistance*
  • Lease negotiations, to completion

On-going support

  • You will be provided with an Account Manager who will assist you in maximising sales
  • New product innovation to provide consumer demand and desire to have the latest device or fluid 



Project management support

  • We can provide ‘Turn Key’ support, leading to the opening of your first store
  • Store Design
  • Shop fit-out
  • Opening Stock
  • EPOS

PoS support

  • The look and feel of your store is important
  • We will provide you with a range of dedicated POS designed to engage with consumers
  • POS routinely updated to ensure a fresh and time appropriate message


Product Range

  • Access to a range of high quality products
  • UK manufactured liquids
  • On-line stock ordering


  • All our products are TRPR compliant
  • The TRPR directives will place severe pressures on suppliers and retailers who are unable to meet the TRPR requirements

Induction Training

  • We will provide full induction training to store owner/operator
  • Training guides for store personnel
  • Live In-Store support via Skype


  • You will require circa £40-£50k shop fitting, opening stock, EPOS & initial working capital
  • We do not charge an initial fee
  • There are no on-going franchise fees

We are proud of the premier position we hold in the UK Vaping sector. Our independence is important to us as is our support to our reselling network in ensuring we offer not only the best products but the full Totally Wicked experience.

The TPD Regulatory environment will bring changes to the industry. However, Totally Wicked is fully prepared and our core product led and quality assured centricity of our business remains ever relevant and ensures our partnership opportunities remain sector leading.



Existing Reseller Stories

Below is a short video from one of our resellers on their experience. 




I first became aware of Totally Wicked when I started using their products back in 2012 in a bid to quit smoking. The first kit I used was the Tornado Tank. After my first inhale I knew this product was revolutionary and would be the aid I needed to pack in the fags. After a few months of use I was off the cigarettes and was sure that this product was going to be the next big thing!
I had been working in local government for 7 years and was looking for a fresh challenge. I had always want to start my own business and after a meeting with a friend we decided to start a new business together selling electronic cigarettes. After my success with Totally Wicked it seemed the logical place to start. I completed an online application form and myself and my business partner attended the head office in Blackburn for a meeting.

As soon as we entered TW I could tell that this was a very professional company and something that I wanted to be a part of. After a few meetings with TW and after identifying an area to open up in we opened our first store Warrington Electronic Cigarettes. We were allocated an account manager Paul who was fantastic in answering all our questions and helping to make the business the success it is today. If I have any problems I know the answer is just on the other end of the phone. The support we receive from all the staff at Totally Wicked is invaluable, and I feel proud to be part of the TW family.

Now 5 years later we have 3 very successful stores and are looking at expanding further very soon.

Andy Gerrard
Warrington Electronic Cigarettes


The Business Opportunity

Totally Wicked is pleased to receive enquiries from the following:

  • An individual or group of existing UK based vape store businesses looking for TPD compliance support and a business enhancing relationship by becoming totally dedicated, Totally Wicked stockists.
  • Concession outlets in reputable UK forecourts, tobacconists or convenience stores.
  • An individual or corporate retail business wishing to own and operate a dedicated Totally Wicked exclusive vaping store within our sector leading programme.
  • Non UK based businesses selling vape products outside the UK.

Download a copy of our Store Design Manual

Underpinning all of what Totally Wicked has done and will continue to do, is enshrined in our Mission Statement:

The Totally Wicked Business Opportunity, find out more by completing the online enquiry form and we will get in touch to tell you more.

Are you looking for a Concession Store?

Enquire to be a Totally Wicked Stockist