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In February 2020, a selection of Totally Wicked e-liquids was introduced into over 350 Sainsbury’s stores throughout the UK.

Sainsbury’s prides itself on quality which provides the ideal platform to sell premium Totally Wicked products. Displayed in the health, beauty and wellbeing section of Sainsbury’s stores, the venture allows smokers & vapers access to their favourite products at their convenience.

The collaboration marked Totally Wicked’s entry into the supermarket arena and coincides with a shift change as vaping consumers became more demanding; expecting the best quality, well known brands to be available as part of their habitual purchasing routine.

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