E-liquid: Help & Support

Introduction to e-liquid

A necessary part of electronic cigarettes is e-liquid, with that in mind, we have provided this section of our site to give users all you need to know more about e-liquid. Here at Totally Wicked we understand that e-liquid is not a household term, it is even possible that people who have used e-liquid for a long time do not know the first thing about it; we have aimed to make the information as simple as possible so that everybody who wants to learn more can do so with ease. We hope that this will help all users to make an informed decision about the e-liquid they choose to vape.

Want to know more about the history of e-liquid? We've provided a brief history section

What is e-liquid?

E-liquid is the liquid that fuels an electronic cigarette. It consists of three parts: the nicotine solution, the flavour and the diluent. These three parts create the vapour that is exhaled to mimic the smoke that you would see if you were to smoke traditional cigarettes.

Nicotine: One of the stimulatants and addictive substances found in cigarettes. Remember though, nicotine is not the dangerous componant of cigarettes. Nicotine when used at the current strength is safe to vape. We strive to provide the best possible quality nicotine bases for our fluids. In our UK or USA produced fluids or our mix your own Nicotine solution, we only use UK manufactured Pharmaceutical grade nicotine. Indeed, we were the first company in 2009, to offer customers UK and USA sourced and manufactured e-liquid.

e-liquid core components

Diluent: The second ingredient to make up e-liquid is the diluent. The diluent performs two functions. Firstly, it is added to dilute the mixture of nicotine and flavours to the desired strength and secondly it provides the constituent that produces the vapour. The vapour is inhaled and transports both the flavour and nicotine from the e-cig to the user. All our diluents are high quality food grade. The common diluents used in our products are:

Propylene Glycol (PG): Helps to produce what we refer to as the 'throat hit' in combination with nicotine and flavours. As a guide, our pre-mixed e-liquids contain a range of between 50% and 80% PG.

Vegetable Glycerine (VG):
 Enhances vapour production, and adds a little sweetness and smoothness to the e-liquid.

Aqueous Glycerine (AG):
 Vegetable Glycerine has a very thick consistency and in some tank systems can prevent the flow of e-liquid to the coil causing it to burn. To prevent this, a small quantity of de-ionised water is added to 'thin' the VG this is the basic difference between AG and VG. Our AG is ready mixed to the correct consistency for your convenience, its vaping properties are the same as VG.

 Nicotine has no discernible taste. Therefore to produce the taste in e-liquid a flavour needs to be added. There are an infinite number of flavours that can be used. We believe we stock not only some of the finest tasting and highest quality e-liquid flavourings, but also one of the widest and most exciting ranges available. All our flavourings have been developed and made exclusively for Totally Wicked; you will not find them anywhere else!

How to find the right e-liquid?

At Totally Wicked we offer a vast range of e-liquid, and because of this our e-liquid ranges fall into the following categories:

E-liquid: Ready to use! It contains the nicotine, diluent and flavouring in the correct proportions in a ready to use bottle. All you have to do is choose the range, the strength and the flavour.

We currently offer a range of ready to use e-liquid. Our Red Label, Diavlo, Diavlo HeavySwitz and Mr Wicked's e-liquid's are manufactured in the UK and have over 70 flavours in a wide variety of strengths. Our Patriot Range e-liquid is manufactured in the USA and contains over 40 distinctive flavours. The Titan range of e-liquid is manufactured exclusively for us by our partners at Joyetech. Each of our e-liquids are produced using the high quality, pharmecutical grade ingredients and ensure that every vaper is catered for.

Mix your own: Our customers are increasingly buying the ingredients needed to mix their own e-liquids. We sell everything you need, such as the nicotine base, diluents and flavour concentrates. Read on to find out more about mixing your own e-liquid.

Choosing the right pre-mixed e-liquid for you involves 3 simple questions:

What strength do you require? The strength of the fluid is the measure of how much as a proportion of the fluid contains nicotine. It is measured either as mg/ml or as a %. These are essentially "equivalent" such that if a fluid is marked as strength 18mg/ml it is equivalent to 1.8%. With this knowledge, you must then choose the strength; each range of fluid we stock offer a variety of strengths from 0mg/ml (zero nicotine) to 18mg/ml (1.8% nicotine). Normally, the strength you choose is associated to the type and number of conventional cigarettes you use: 

Flavours 0% 0.3% 0.6% 1.0% 1.1% 1.4% 1.6% 1.8%
 Red Label 50:50 47
 Titan 70:30
 Patriot 70:30
 Diavlo 25:75
 Diavlo Heavy   6                
 Un-flavoured 50:50 or
100% AG
 Switz 50:50
 Mr Wicked's Tailored
per flavour


What flavour? This is all down to personal preference. You will know if you like traditional tobacco or menthol tastes or whether you like to experience something a little more exotic! We offer the widest range of tobacco and non-tobacco flavours, you'll be left stuck for choice!

Which range? One thing you can be assured of is that our core branded range, Red Label, Patriot Range, Titan E-liquid and Diavlo are all produced by Totally Wicked or just exclusively for us, and to the highest possible standards of quality and safety. Choice's are usually based on the answers to the first 2 questions, the strength and the flavour you've decided on.

Ready to use e-liquid available at Totally Wicked

UK Made Red Label E-liquid

Red Label e-liquid

Building upon the heritage of the Original e-liquid branding, our Red Label e-liquid is very special. Not only is it designed and manufactured using only the best UK produced products, these products have been brought together after significant effort and time invested into supplier research and relationship development, such that we can say with confidence that these fluids are one of the most superior available and we believe offer the very best value for money. However, our opinion is of much less value than our customers. These fluids have been tested thoroughly and included panels of our own customers to give the direction and feedback. This testing has allowed the Red Label range to be honed to the level of quality and consistency that we believe supports our claims that Totally Wicked Red Label is the best quality UK produced e-liquid offered at a price that delivers on our commitment to produce more of our own products and pass the value we can generate directly to our customers. Offered in 47 unique flavours and 7 strengths, from 0.0% to 3.0% (30mg/ml).

Titan E-liquid

Titan E-liquid

Our Titan E-liquid has been available since 2009. In these early days there was very little e-liquid available outside of pre-filled cartomizers and cartridges. However, the Totally Wicked 'Titan' e-cig provided in its kit a 10ml bottle of e-liquid. Such was the positive feedback from our customers on the menthol and tobacco e-liquids provided in this kit, we decided to make the fluid available on general sale and also build the range to which it is today. The Titan range has over 20 different flavours and is available in 3 strengths. The 10ml bottles have been adapted so that the nozzles are the perfect fit for our tanks and refillable cartridges, making it very easy to top up your e-cig. The range is made exclusively for TW by our primary partner, Joyetech; produced in Joyetech's own specially developed fluid production facility, run to European standards of quality and product specification. The Titan range is mixed with a blend of Propylene Glycol and Vegetable Glycerine and offers an exceptional value and quality e-liquid.

USA Made Patriot Range E-liquid

Patriot Range e-liquid

Our USA manufacturing partner produces our exclusive Totally Wicked Patriot Range. It was developed to offer some distinctive North American flavours; primarily for our USA customers, but also to provide a wider choice to all our international customers of some really bold and striking flavours that we are very proud of. The Patriot Range could never be called bashful! With over 40 flavours in 4 strengths, the Patriot Range is the largest of our pre-mixed fluid ranges and comes in easy to use 10ml 'super squeeze' bottles. Consistent with our principles, the Patriot Range is made with only the best ingredients,  and to ensure this, we independently obtain the best quality nicotine from our UK nicotine supplier and provide this as the Patriot Range's base nicotine.

UK Made Diavlo E-liquid

Diavlo e-liquid

Born from a passion for the highest quality e-liquid and influenced by the underbelly of London, our Diavlo range is perfected for the palates of vapers. A higher VG content means when using the right hardware, you can create thick, opulent clouds of vapour. But for everyday vaping it will deliver a smooth hit that encompass lavish flavours remaining perfectly balanced, for an impeccable all day vape. Sourced and created in the UK using only the highest grade of components, Diavlo is a premium range of e-liquid. Continuing our commitment to produce our own products and pass the value onto our customers, we offer the Diavlo at a price that defies the exceptional standards of the range.

UK Made Diavlo E-liquid

Diavlo Heavy e-liquid

Taking on the same influences of the Diavlo Range, Diavlo Heavy was born from a need for something thicker, it has a selection of delicious Diavlo e-liquid flavours in a different diluent base. Diavlo Heavy is a premium range of e-liquid. Continuing our commitment to produce our own products and pass the value on to our customers, we offer Diavlo Heavy at a price that defies the exceptional standards of the range. This is a Heavy VG e-liquid that is designed for sub-ohm e-liquid tanks that work at high powers and will produce large clouds of e-liquid.  

UK Made Red Label Unflavoured E-liquid 

Unflavoured Red Label e-liquid

Red Label Unflavoured e-liquid is the latest addition to our e-liquid and mix your own range of products. But what is it? It is simply e-liquid without the flavour. Did you know that to vape e-liquid you don’t actually need any flavouring? We add it in there to give vapers a huge range of choice when it comes to e-liquid. Did you also know that mixing your own e-liquid can be as easy as buying some pre-mixed base and adding a flavouring of your choice to your exact specification? Well now you do.

UK Made Switz e-liquid 

Switz e-liquid

Have you ever tried browsing for a new e-liquid and been overwhelmed with the sheer amount of choice? Then the Switz range of e-liquid is for you, it makes choosing easy.

Developed to give you the very best taste experience possible, we have streamlined an enormous number of options into four outstanding e-liquid flavours, that are all developed and manufactured right here in the UK.

Mr Wickeds E-liquid

Mr Wicked's e-liquid

Mr Wicked’s Premier E-liquid is the culmination of 10 years of e-liquid expertise…bottled. 

We have been perfecting the craft of e-liquid since 2008 and Mr Wicked’s is our magnum opus. The crème de la crème of e-liquids, there are 8 expertly blended flavours that encapsulate everything that is enjoyable about vaping.

Download our full mixing guide here.


our e-liquid promise