The byte is aimed specifically at smokers to help them make the life-changing switch to vaping
Vaping companies, particularly in the USA have been lambasted in the media for appealing to the youth market via their promotional campaigns. Whilst a lot of the criticism does seem unfair, some of the marketing campaign tactics in question could be seen as dubious.
Sponsorships with social media influencers who have a strong youth following, launch parties positioning the product as a cool accessory and celebrity endorsements from non-smokers are tactics which have pushed the boundaries of corporate responsibility. Whilst it may be argued that these strategies are used by other age restricted industries, such as gambling, the vaping industry gets enough unfairly negative press without companies adding fuel to the fire.
E-cigs hit the UK market over a decade ago for the purpose of helping smokers ditch cigarettes. Since then, vaping has helped over a million Britons quit smoking for good however there are still more than seven million people smoking in the UK.
Totally Wicked’s Marketing campaign
At Totally Wicked, we wanted to make a clear statement that the byte is here to epitomise everything Totally Wicked stands for… ‘Empowering smokers to transform their lives’.
With the introduction of the byte, Totally Wicked aims to give smokers a hassle-free alternative to cigarettes by providing a high-quality pre-filled pod device. From the simplicity of use, throat hit and nicotine delivery, the byte has been specifically designed with smokers in mind.
We wanted our approach to communicate this point exclusively. You won’t see half-naked bodies, backwards caps or tattoos… does this mean it’s not ‘cool’? To some, perhaps, but we think that empowering smokers to transform their lives is pretty cool.
I’m sure many of you reading this will have made the switch to vaping after years of battling with smoking. You will therefore have experienced that feeling of relief and achievement when you know you’ve finally smoked your last cigarette. This feeling is much stronger and longer lasting than that of a few Instagram likes or approval from fake friends.
If you know a smoker who is struggling to give up then show them the byte. They may have tried vaping before and not stuck with it or decide it’s not for them. With the byte, it’s different. There are no coils to change, there’s no messy refills and there’s no heavy batteries to lug around.
The byte is vaping made simple. Change a life, today.
