Totally Wicked is proud to announce a new partnership with former soldier of the 3rd battalion The Yorkshire regiment, Andy Reid. Andy lost three of his limbs while serving in Afghanistan in 2009. He now inspires and motivates thousands of people both in his home town of St Helens and further afield.

Andy Reid with Totally Wicked Products


Andy now works across charity fundraising, motivational speaking and mentoring sessions as well as running his own businesses. He has deservedly collected The Sun’s Military Award ‘Overcoming Adversity’ 2010 and the Pride of St Helens Award. Andy’s autobiography, Standing Tall was published in 2013; an absorbing account of his time in the armed forces and his journey since.


Andy has spoken at Totally Wicked corporate events with powerful messages putting life into perspective. His story is incredible and humbling and we are delighted to be working with him.

Andy Reid also works closely with St Helens RFC. As a patron of the SAMS armed forces support hub, he runs drop-in sessions at the St Helens RFC Totally Wicked Stadium. Totally Wicked is extremely proud to support Andy and his inspiring journey.

Andy Reid said:

“I am very proud to be working with Totally Wicked, having delivered a motivational talk to the staff and meeting Fraser. I got fantastic feedback and an understanding about the company.

Totally Wicked vaping products have great benefits to people wishing to stop smoking to improve their health and wellbeing. I have already introduced them to some amputees that I know wish to quit smoking and some serving soldiers who are already seeing the benefits. 

Andy Reid in suit

I’m looking forward to working with Totally Wicked in the future on what I’m sure will be an exciting journey.”

Fraser Cropper, Totally Wicked managing director said:

“On first meeting Andy and listening to his journey and his outlook on life, I was struck deeply by his resilience and tenacity to drive his post injury life to his own agenda.  Beyond Andy’s incredible mental strength, he has deep compassion for others who need support. 

This is not only injured ex-servicemen, but also anyone that may require help and assistance that perhaps is not readily available.  This would be a commendable attribute for most people, but in Andy’s case, given his experiences and his permanently carried injuries, it is a remarkable deeply possessed selflessness. 

I am very proud to welcome Andy to our team and the potential Totally Wicked and Andy can harness to bring positive change.”