A new trend is emerging across Europe, with big tobacco companies opening stores that teach smokers how to use their ‘vaping’ devices.
A dedicated ‘Vype’ store has opened in Milan. Vype is a pen style e-cigarette that is aimed at smokers who have never vaped before.
Kinsley Wheaton, MD of Next generation products BAT said:
Our Vype store in Milan makes sure that consumers can not only purchase our products but also learn more about them – that to me is delivering on our strategy.
Is this further proof that big tobacco are seeing the end of traditional cigarettes in favour for vaping?
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