Hear what the people of Preston think of the byte e-cigarette
The byte marked Totally Wicked’s entry into the pre-filled pods market. It has been specifically designed to help smokers make the life changing switch to vaping. In terms of shape and stature, the byte shares similarities with the various pre-filled pods out there, however there are some key differences which set it apart. Watch the video below to see the results of the byte taste test.
What sets the byte apart?
In short, the e-liquid within the pod uses a next generation nic salts formulation. This provides a smooth, controlled throat hit while retaining the strong flavour profiles. Totally Wicked technical director, Liam Humberstone explains in detail in an exclusive interview.
This e-liquid is also kept really fresh thanks to E-liquid Sealed and Protected (ESP) technology. Basically, a ripcord is attached to every pod which must be pulled out before the pod is used. When the ripcord is pulled, the atomizer head becomes exposed, the ripcord tears off and the air hole is opened. Not only does this process keep the e-liquid within the pod fresh, it also helps to avoid any leaks or spillages during transportation.
Although we may prefer the byte to its leading competitors, it doesn’t mean other smokers and vapers do so we headed to the streets of Preston to see what the public thought.
byte Taste Test – What the public thinks
We asked 14 people in total. These participants consisted of members of the public who were seen smoking or vaping. The participants were blindfolded and told to take a couple of draws on each of the pre-filled pods. With no other information other than their vaping experience, they were asked a few questions based on the taste, price and overall experience.
11 (78%) of the respondents said that they preferred the byte, compared with 3 (22%) who preferred the competing brand. We were delighted to hear that the byte was not only competitive with a leading product in this category but was convincingly preferred by the public.
The qualitative responses were also overwhelmingly positive with participants explaining that the byte was ‘smoother’, ‘had a better taste’ and ‘would cost more in a shop’.
We will be out on the road again in the coming months to see what the nation thinks of the byte. Keep an eye out for our updates because the Taste Test could be coming to your hometown!
If you’re looking to make the switch from smoking to vaping or know somebody who is, then visit your local Totally Wicked store today and take part in the Totally Wicked Challenge.