A new player has been added to the Diavlo underworld. For too long the Carnation Street and West Enders gangs have had it all their own way. Now, the “Old Bill” are on hand to restore law and order, or so we believe?!
We have six new premium high VG Diavlo e-liquid flavours for you to enjoy, which are amongst the first to be launched by any company in the newly regulated UK e-cigarette market. The flavours are amongst the best we have ever created in the Totally Wicked product development laboratory and we are certain you’ll love them as much as our team do. We’d like to share a quick story with you of how “the long arm of EU law!” indirectly influenced the creation of this exclusive flavour range.
November 19th was an important day for the Totally Wicked Technical team. It was the date by which all of our hardware and e-liquid products had to be notified to the Medicines and Healthcare Products Regulatory Authority (MHRA) to satisfy the Tobacco and Related Products Regulations 2016. We had meticulously planned our compliance strategy months in advance, so all of our notifications were complete and submitted to the authorities with plenty of time to spare.
One of the most challenging aspects of TRPR compliance for e-liquid products was the disclosure of ingredient quantities, specifically for flavour components. Flavour chemistry is complex, with tiny quantities of ingredients making all the difference between an outstanding taste experience and a mediocre one. As you can imagine, the intellectual property of flavour suppliers is a closely guarded secret to prevent copying of a particular manufacturer’s bestselling recipes.
Prior to commencing the e-liquid ingredient section of the TRPR compliance project, we already enjoyed a strong and fruitful relationship with our primary flavour supplier. To obtain the flavour information that we needed, the relationship was taken to a new level. Through a series of constructive meetings, we agreed to work collaboratively not only for compliance but also new product development.
The first joint project was to develop exclusive new flavours and recipe formulations for the premium high VG Diavlo range. Flavour development and analysis was performed at Totally Wicked’s custom built analytical laboratory, and the data was shared with the senior flavourist at our suppliers. Further formulation work was conducted to create exclusive bespoke flavours for the Diavlo e-liquid range, unlikely any we had previously used in our products.
We have only scratched the surface for the potential of this new collaborative flavour development programme. Without the compliance requirements of the TRPR “long arm of the EU law”, this type of joint flavour development project would have been more challenging to deliver in this timescale.
So there you have it, a more positive outcome of TRPR! Check out the six new premium high VG Diavlo flavours, or the “Old Bill” won’t be too happy!