The Guardian have published an article written by Linda Bauld, Professor of Health Policy at the University of Sterling, discussing the impact of misleading headlines and the anti-vaping agenda on the UK public. She also tries to reassure the general public that e-cigarettes are safer than smoking, despite what they may read.

She stated that:

Since I last wrote about e-cigarettes in this column one year ago, headlines about the dangers of these devices have continued to appear and show no sign of abating. The result is clear. More people believe today, compared with a year ago, that e-cigarettes are as harmful as smoking. In fact these incorrect perceptions have risen year on year.

With the headlines set to continue into 2017, coupled with new WHO (World Health Organisation) guidelines that look at severely limiting or banning the sale of e-cigarettes in certain countries, public opinion looks set to be at an all time low.

Professor Linda Bauld is making a good start, as a positive news article written about vaping will hopefully pave the way for a New Year.

Read the full article here.

What are your thoughts on misleading headlines regarding vaping in the media? Let us know in the comments below.