As part of the Totally Wicked Challenge we headed to Manchester to see what smokers and vapers thought about the byte e-cig. Following on from the byte Taste Test in Preston, we pitted the Totally Wicked pre-filled pod against a leading competitor.
Armed with a little table, 21 byte kits, the competing e-cig, obligatory hygiene tips, a blindfold and some camera equipment, we set up on Cross Street. Smokers and vapers who passed by were asked if they wanted to take part in the byte Taste Test. In Preston, 78% of participants preferred the byte, but what did the people of Manchester think?
The byte Taste Test results
In total, 20 people took part in the Manchester Taste Test, 16 of which chose the byte as their preferred option. That’s 4 out of 5 (80%) people who chose our pre-filled pod over the market leader.
We also asked the participants various questions to get to grips with just why they preferred the byte. Much of the feedback related to the flavour with respondents simply saying the taste was much fuller. As a whole, the respondents also much preferred the throat hit of the byte with many claiming the draw was much smoother.
This was unsurprising to us because we have so much confidence in the product. However, some participants were asking how we’d made the byte so much more pleasurable. Well, it is the specially formulated e-liquid within the byte pod which makes all the difference. This bespoke Next Generation Nic Salt e-liquid has been produced specifically for use in the byte pods to provide a controlled throat hit.
Another important added touch is the byte’s E-liquid Sealed and Protected (ESP) technology. This is a little ripcord which is pulled from the pod before use, which keeps the e-liquid really fresh!
As a thank you for taking part, all participants received a free byte e-cigarette, on us. Many of the testers were smokers so we hope to have transformed the lives of a few smokers as well as showing you all just how great the Totally Wicked byte really is.
Keep an eye out for the byte Taste Test coming to a town or city near you!