“New regulations” have been an interesting journey for Totally Wicked. There have been long periods where I am sure our customers must have thought it had all gone away, and when May 20th 2016 finally arrived it seemed as if nothing really changed.


The reason for this was that nothing really did change; the date marked only the beginning of a 12 month transition period where the e-cigarette and e-liquid industry was to move from a lightly regulated position to one in which it is held very much accountable for its products and its actions. The next milestone in the journey will be on November 20th 2016, when we will start to see the progressive removal from the market of a number of products that do not comply with the regulations that became effective in May this year. In the lead up to November, Totally Wicked
customers will start to see some changes in the packaging of their e-liquids, and possibly some changes in the packaging of the tanks and devices that they buy. Some of this is still rather “up in
the air”, but we may well have packaging that says “This product contains nicotine” when it actually doesn’t. Not too much surprises us nowadays, but that one did.

While some things are seemingly undecided, the bulk of the regulations are pretty clear. We have collated questions that have been asked of our resellers, our own shops, and our customer service team and provided answers that we hope you find illuminating, but not too troubling. The short answer to the big obvious question is, “No, vaping is not going to go away. Totally Wicked will not just survive the new regulatory environment, but will thrive.”

E-LIQUID QUESTIONS

WHAT WILL BE THE BIGGEST SIZE BOTTLE I CAN BUY (PREMIXED)?

10ml will be the largest size of bottle in which we can supply nicotine-containing fluid (i.e. e-liquid). We will continue to stock larger bottles as late as we can into the period Nov 2016 – May 2017, but we have to stop making them by 20th November 2016, and selling them by 20th May 2017.

WILL YOU CHARGE MORE FOR THE 10ML PRE-MIXED BOTTLES?

No, we will try to keep our pricing structure as close to current as we can.

WHAT STRENGTH OF PREMIXED LIQUID WILL I BE ABLE TO GET?

As things stand (August 2016), the limit on strength will 2.0% nicotine (20mg/ml).

WILL ALL FLAVOURS BE STILL AVAILABLE?

We have no plans to reduce our flavour range because of regulatory requirements, and will continue to launch exciting new flavours at a very similar rate to that we have achieved in the past.

I MAKE QUITE A SAVING ON MULTI PACK DEALS, ESPECIALLY 20ML & 30ML MULTIPACKS. WILL THE 10ML MULTIPACK PRICING REFLECT THE SAVINGS ON 20ML &30ML?

We will keep the prices as low as we reasonably can, but it is unlikely we will be allowed to give the depth of discount that we currently give on 20ml and 30ml multipacks. We await further Government guidance.

TANK/PRODUCT QUESTIONS

WILL I STILL BE ABLE TO BUY LARGE TANKS?

The UK Government’s current position on this is that tanks larger than 2ml should be phased out by 20th May 2017.

CAN I STILL BUY ATOMISERS/ COILS FOR THE LARGER TANKS I BOUGHT FROM YOU BEFORE THE NEW REGS CAME IN?

We will continue to support all existing products with consumables and spare parts for as long as there is demand. We expect many of the reduced capacity products to use exactly the same atomizer heads as the larger tanks already in circulation.

IS THERE ANY WAY AROUND THE 2ML OR LESS TANKS SIZE?

Lots of them, but as a law abiding company we will not use subterfuge to undermine regulations. The way around is to fight for larger capacity tanks to continue to be available, which we are doing.

WILL I STILL BE ABLE TO BUY BATTERIES AND SUCH?

The new regulations do not restrict devices that do not contain nicotine in any way. Batteries and power devices will still be freely available.

IWILL THERE BE A LIMIT ON WHAT DEVICES CAN DO, I.E. WILL IT BE BASIC KITS OR WILL YOU STILL STOCK TEMP CONTROL DEVICES/VARIABLE VOLTAGE ETC?

No limit whatsoever. Aside from the proposed tank capacity limit, we expect e-cigarette technology to continue to develop with no restriction.

 

MIXING QUESTIONS

WILL YOU STILL SELL FLAVOUR CONCENTRATES AND DILUENTS?

We will continue to sell a full range of concentrates and diluents for as long as there is a demand. We don’t expect very much to change aside from nicotine strength availability.

WHEN DO YOU PLAN TO WITHDRAW NICOTINE SOLUTIONS?

As the law stands, we are not allowed to manufacture any Titanium Ice or Platinum Ice for UK consumption after November 19th 2016. We can continue to sell until May 2017, and will endeavour to make sufficient quantities to take us as close as possible to that date before we sell out.

PRICE / EU QUESTIONS

WILL TAX BE ADDED MAKING MY LIQUID MUCH DEARER TO BUY?

Not as part of this tranche of new regulation. The question of excise on e-liquids and vaping devices has not yet been discussed at Government level.

WILL PRICES OF LIQUID/ HARDWARE INCREASE AS A RESULT OF REGULATIONS?

No. Our intention is to absorb the costs without any price increases. So far it seems that we can achieve this.

DOES THE BREXIT VOTE MEAN THAT THE REGULATIONS ARE GOING TO BE WITHHELD?

No. We are still subject to EU regulations on e-cigarettes for a minimum of 2 years.

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