In this article...
- Get to know Nicotine Pouches
- Are they legal in the UK?
- Step by step guide to using Nicotine Pouches
- A Totally Wicked Q&A about Nic Pouches
Nicotine pouches provide a different way to consume nicotine, offering a discreet and convenient alternative to smoking and vaping. First appearing around 2019, these small pouches, often the size of a piece of chewing gum, are designed to be placed between the lip and gum. As the popularity of oral nicotine has grown over the past 4 years[1], so has the discussion around their legal status, which varies across different countries. This article will take a look into the specifics of nicotine pouches, covering their usage, legal considerations, and what sets them apart from other nicotine products.
What Are Nicotine Pouches?
Originating in countries such as Sweden, nic pouches were introduced to the UK around 2019[2], with oral nicotine in a pouch emerging as an alternative method of nicotine delivery. These pouches, comparable in size to a piece of chewing gum, are designed for placement between the upper lip and gum[3]. This allows for nicotine absorption through mucous membranes[4].
Sweden boasts Europe’s lowest smoking rate at a low 7%, and is largely attributed to the rising popularity of these pouches. Many Swedes are successfully using these pouches to quit or reduce their smoking, with surveys indicating that one in five people in Sweden now use them[5].
While widely known as “nicotine pouches,” they've also picked up nicknames such as “nic pouches,” “lip pillows,” or “upper deckers,” with the latter terms referencing their placement. The nicotine delivery is typically over 20-45 minutes, with a potential duration of up to 60 minutes.
Are Nicotine Pouches Legal?
While many countries have banned the sale of such pouches, the UK however allows the sale and consumption. In the UK, tobacco-free oral nicotine isn’t covered by the current tobacco and e-cigarette regulations[6] but It’s worth noting that they are included in the Tobacco & Vapes Bill currently going through parliament, which is placing them under similar rules to vapes[7].
Other countries across Europe have banned them including Belgium, which was the first in 2023, with the Netherlands following later[8].
How To Use Nicotine Pouches
One of the main advantages of oral nicotine is the ease of use and discrete nature. They can be used in many places where smoking or vaping is prohibited. This makes them a convenient alternative method for consuming nicotine. To get the most out of your pouches, follow these simple steps:
- Placement: Begin by placing the pouch between your upper lip and gum. You can adjust the position slightly to find the most comfortable spot. While the upper lip is most common, some prefer placing the pouch under their lower lip. Experiment to see what feels best for you.
- Sensation: Once the pouch is in place, you might experience a tingling sensation. This is perfectly normal and indicates that the nicotine is being released and absorbed through the mucous membranes in your mouth. This sensation typically lasts for around the first 15 minutes of use.
- Duration: The effects of will typically last anywhere from 20 to 60 minutes.
When used correctly, they provide a satisfying nicotine experience without the need to smoke or vape. This makes them a great substitute when you’re in places where you can’t use traditional tobacco products or e-cigarettes, such as on an airplane, in a pub or restaurant, while using public transport, or even at your workplace.
Totally Wicked Nicotine Pouches
Discover the quality and convenience of Totally Wicked Nicotine Pouches. Our range features two popular flavours, from the classic coolness of Mint or the nostalgic Spearmint. Available in Low (6mg), Medium (9mg), and High (12mg) strengths, you can select the perfect pouch to suit your needs. Experience the discreet and convenient way to consume nicotine with our premium range.
Mint Nicotine Pouches
- Flavour: Mint
- Strengths: 6mg (low), 9mg (medium) and 12mg (high)
- Duration: Up to 60 minutes
Spearmint Nicotine Pouches
- Flavour: Spearmint
- Strengths: 6mg (low), 9mg (medium) and 12mg (high)
- Duration: Up to 60 minutes
A Pouch-User’s Perspective
To get a firsthand perspective on the pouches, I spoke with Leon from our technical team. He’s been using them regularly for a while now, making him an excellent source of information. Here’s what he had to say:
How long have you been using them?
"I have been using nicotine pouches (alongside vaping) for about 9-12 months."
What are your thoughts on the Totally Wicked Nicotine Pouches?
"The Totally wicked nicotine pouches are honestly great, I prefer the "tingle" that minty flavours give, and the Spearmint provides that. The slim form factor of our pouches makes them extremely comfortable to use, whilst providing a satisfying, moderated nicotine release."
What is the flavour like and how long does it last?
"The flavour from our pouches is really good, and lasts probably longer than the nicotine contents of the pouch! My favourite is by far the spearmint as the fresh feeling it gives is what I prefer."
How Long do The Effects of Nicotine Pouches Last?
"A single pouch lasts up-to 45 minutes, with the majority of the nicotine being released within the first 30 minutes. Usually when I am using them, I ‘ll use one for 30 mins, then take a break for 30 mins"
Where Do You Normally Use Nicotine Pouches?
"For me, these are the perfect thing to use in places where you can't vape, mainly pubs and public transport. (because we can vape in the office)."
These pouches offer a discreet, convenient, and smoke-free alternative to traditional tobacco products and vaping. As highlighted throughout this article, these small, pre-portioned pouches deliver nicotine through absorption in the mouth and come in a variety of flavours and strengths. While their popularity is rapidly increasing, the legal landscape surrounding these pouches remains complex and varies by country. However, for anyone looking for a way to enjoy nicotine without smoke or vapour, these pouches present a viable and increasingly accessible option.
References
[1] Google Trends: Nicotine Pouches, Uk, 12/01/20 – 14/01/25
[2] Tobacco-free Nicotine Pouch Use in Great Britain: A Representative Population Survey 2020-2021
[3] Emerging Commercial Tobacco and Nicotine Products | American Lung Association
[4] Oral nicotine pouches: a flavourful debate
[5] In Sweden, nicotine pouches have decreased smoking rates to 7%, compared to the European Union average of 23%
