Totally Wicked’s partnership with St Helens was enhanced towards the end of 2016. The Saints’ stadium had a name change from Langtree Park to the Totally Wicked Stadium. It was a great move for both parties and marked St Helens’ biggest sponsorship deal.

The partnership is now in its 5th year. The journey began in 2013 with the sponsorship of the North Stand. In 2014, a deal for shirt sponsorship happened and the Totally Wicked logo is still sitting pretty on the St Helens jersey.

Highlights from 2017

Saints kicked off the 2017 season at the Totally Wicked stadium with a narrow 6-4 win over rivals Leeds Rhinos. A number of Totally Wicked key players turned out to show their support.

St Helens Rugby Match


The season started slowly for Saints but midway through Justin Holbrook was appointed as manager. Saints’ performances and results began to improve, notably with an impressive 45-0 victory over Hull FC on Magic Weekend. Saints continued this fine form, finishing the season in fourth position. But the resulting semi-final game was heart-break for Saints as they agonisingly lost 23-22 to Castleford Tigers.

As the season drew to a close, a number of Totally Wicked employees made their way to the Totally Wicked stadium for a thoroughly enjoyable night at the awards evening as James Roby picked up the Player of the year award.

St Helens Rugby Players Awards


Overall, it was an encouraging season for the Saints/Totally Wicked partnership both on the pitch and off the pitch. In June, Totally wicked opened a brand new store in St Helens and incorporated unique section, selling St Helens RFC merchandise.

At the store opening, Saints legends Paul Sculthorpe MBE and Tommy Martyn were present to meet and greet visitors, increasing awareness of the new store and the strong Totally Wicked and St Helens partnership.

St Helens Staff


The involvement of rugby stars didn’t stop there. In October, current players Matty Smith and Luke Thompson supported Totally Wicked’s Stoptober campaign. Giving an important message about making the switch to vaping. This was before Paul Sculthorpe MBE returned to the store in October. He came to support our Totally Wearing Pink campaign. Helping raise awareness during Breast Cancer Awareness Month.

A look ahead to 2018

Totally Wicked is very grateful for the support from these stars. We look forward to another successful season which kicks off in February. There’s a lot to look forward to in 2018 and Dave Hutchinson, St Helens General Manager shares our excitement for the year ahead as he told us:

“Having stability off the field is as important as on the field here at St Helens RFC. With Totally Wicked as one of our most valued partners since 2014 has certainly helped provide that.

Looking ahead to the new season we are very positive and excited by what we can achieve together. Our home opener is live on Sky Sports on Friday 2nd February. When we play host to Castleford Tigers, last season’s league leaders shield winners and the opponents who we came so close to in our final game of the season in the Betfred Super League semi-final, there will be no better team to exact revenge against and I’m sure the atmosphere will be totally wicked at The Totally Wicked Stadium that night!”

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