Totally Wicked is extremely proud to announce an official partnership with the Armed Forces. We have connections to various Armed Forces groups, soldiers and war veterans and Totally Wicked now hopes to strengthen these relationships and reach out to the wider Armed Forces community.

Working with The Armed Forces

Andy Reid became a brand ambassador for Totally Wicked earlier this year. Andy is a former soldier of the 3rd battalion The Yorkshire regiment. He lost three of his limbs while serving in Afghanistan in 2009. Andy has now released a book, owns a bar and inspires thousands of people through motivational speeches and counselling sessions.

Totally Wicked is also a proud partner of Team BRIT, a driving team made up of injured troops. Team BRIT has also helped to inspire thousands of people including all of us here at Totally Wicked.

Team Brit car


Totally Wicked’s appreciation for the Armed Forces runs through the whole business. Managing Director, Fraser Cropper served in the Royal Navy for 28 years and this resonates among employees. The aforementioned partnerships with Andy Reid and Team BRIT has enhanced this appreciation further.

Armed Forces Covenant

Totally Wicked has now signed the Armed Forces covenant meaning we are fully committed to supporting the whole community. By signing the covenant, Totally Wicked is demonstrating its commitment to serving personnel, reservists, veterans and military families.

We pledge to uphold a number of initiatives to back this commitment. These include product discounts, support of employment for the Armed Forces community and sponsorship where appropriate. Totally Wicked will also continue to support fundraising activities for Armed Forces charities.

Totally Wicked recently sponsored Andy Reid on his Garrison Challenge. Andy managed to raise over £10,000 for the ABF Soldiers’ Charity. Beyond raising awareness and providing financial support for the Armed Forces, Totally Wicked believes vaping can play an important beneficial role to the Armed Forces Community. As well as price reductions, Totally Wicked will also provide educational support on vaping.

We hope to see serving members of the forces, family members and veterans switching away from cigarettes to vaping.