In the vaping world, October 2017 is a milestone month, mainly due to the government’s Stoptober campaign endorsing e-cigarettes but we must not forget about the other great causes that run on a parallel. Alongside Stoptober runs a fantastic cause that also aims to save and improve countless lives, It’s Breast Cancer Awareness Month.

Totally Wicked loves giving back so throughout the month of October we will be playing our part for this very worthwhile campaign whilst incorporating a well-recognised pink theme. Throughout October, we are donating £2.50 from the sale of every one of our carefully selected pink kits to help fund life-saving breast cancer research. The aim is to raise £10,000.

Totally Wicked pink campaign

There will be a selection of 5 different designs, all pink of course; the Penguin SE Pink, arc 4 Baby Pink, arc 4 Pink, arc Mini Baby Pink and arc Mini Pink. Not only do these kits look unique, they also vape incredibly and not to forget they will act as a subtle reminder that you have made your contribution to a great cause. While pink may not be everybody’s colour, you can still play your part by spreading the word and increasing awareness for the charity.

On the 20th October a sea of pink will descend on the Totally Wicked Headquarters as the TW team will be dressing in the vibrant colour. Be sure to keep an eye out on our social media channels to see some flattering, and probably some unflattering pictures, from the day.

Girls wearing Pink giving Thumbs Up


With Stoptober, the launch of our new Switz2 product, a national cinema campaign and with us Totally Wearing Pink, this October is certainly going to be a busy month at Totally Wicked. We hope the hard work pays off, with the aim of not only helping to fund life-saving breast cancer research but also to help countless smokers make the switch and change their life throughout October.