For the first time ever this year, the government’s Stoptober campaign will include E-cigarettes.

Whilst switching to vaping may seem like an obvious choice to many, taking this leap can be daunting and therefore an element of trust is needed. The burden of vaping opponents and anti-vaping propaganda had previously discouraged endorsements from medical authorities and governments and added uncertainty for smokers deciding whether to make the switch.

Man holding E-cigarette and Tobacco Cigarettes


Many anti-smoking organisations, governing bodies and independent vape committees, such as IBVTA have worked tirelessly to ensure vaping receives the recognition it deserves. Despite TRPR coming into force, in recent years there has certainly been some encouraging advancements for the vaping industry. Public Health England stating that e-cigarettes are 95% safer than smoking, a landmark study showing that e-cigs are ‘far safer’ than smoking, and the coverage of millions of successful quit attempts around the globe have forced committees to take e-cigarettes seriously.

Stoptober campaign now promotes e-cigarettes

This year, the annual campaign for Stoptober will promote e-cigarettes as a stop smoking method when it had never previously taken a pro-vaping stance. The government’s TV advert used to promote Stoptober features a man using an e-cigarette and says “You can use gum, patches and now e-cigarettes”.


This comes as a result of last year’s campaign when 53% of Stoptober partakers used them making e-cigarettes the most popular quitting method throughout the campaign. Not only were they the most popular method, research suggests that they are an efficient method as findings from University College London show that “20% of attempts were successful in the first six months of 2017, compared with an average of 16% over the previous 10 years”. These facts alongside the tremendous work that IBVTA has done, certainly contributed to this government initiative.

Further support for e-cigarettes comes from Scotland where a study, led by NHS Health Scotland found that “E-cigarettes are “definitely” less harmful than smoking tobacco, health bodies in Scotland have stated for the first time”. NHS do not prescribe e-cigarettes however NHS Health Scotland said “it wanted to “clarify” confusion around the harms and benefits of e-cigarettes” and Dr Andrew Fraser, director of public health science at NHS Health Scotland, told BBC Scotland: “E-cigarettes have been around for a number of years now and we are learning more and more about them but I think it is safe to say that they are a lot safer than cigarettes.

Make the switch with Totally Wicked

We’re making it easy for smokers to make the switch. Our Switz range of products are specifically designed for ease of use, perfect for smokers during their transition period. The Switz2 Kit, Switz2 Basic Kit and Switz E-liquid range make the switch process seamless and come at a price that makes the decision to make the switch a no-brainer.

Switz poster

Not only will we allow smokers to make the switch quickly and easily, we will also reward our valued customers for helping them make the switch with our Refer a Friend system. For every friend a Totally Wicked customer refers, they will receive £10 worth of vape points to spend at Totally Wicked.

The Future’s Bright

Smoking rates in the UK are at an all-time low, the second lowest rate in the EU. Over 2.9 million people are vaping and e-cigarettes are increasingly being endorsed by leading authorisations. However, there are still over 9 million smokers in the UK so there’s a lot of work to be done. With the help of campaigns like Stoptober, and public health initiatives now endorsing e-cigarettes, we expect this number to continue decline.

We hope to see these positive vaping stances replicated on a global scale as the fight against tobacco in developing countries is still being seen as uphill battle due to corruption and outdated initiatives.