Totally Wicked is changing the lives of pub-going smokers this November
The Totally Wicked Challenge is well underway and 500 pubs throughout the UK are now also involved. At Totally Wicked we thought; what better way to help smokers ditch the habit than down the boozer when they’re about to head outside into the cold to light up?
As much as we would have liked to go into each and every pub in the UK to talk to smokers, that would be a bit of a stretch. So, we had an obscene amount of beer mats produced to be distributed to 500 pub locations, the majority of which are in very close proximity to a Totally Wicked store. These aren’t just any beer mats… They entitle smokers to a free byte e-cig!
We’re just a matter of days into the campaign and the uptake has been incredible. Hundreds of smokers have already rushed to their local Totally Wicked store to claim what they thought was too good to be true.
We headed to Totally Wicked Burnley, just a few miles down the M65 to see how they were getting on with phase 2 of the Totally Wicked Challenge… The beer mat campaign.
Changing the lives of Burnley smokers
In fewer than 36 hours, the friendly staff at Totally Wicked Burnley have received 47 redemptions of byte e-cigs, all from smokers looking to kick the habit! Store Manager, Amanda and the rest of the team have been inundated with bemused smokers asking “what’s the catch?”
The beauty of the Totally Wicked Challenge is… There is no catch. Smokers simply hand the beer mat over and the Totally Wicked team talk them through the byte, let them try the flavours, talk them through the smoker to vaping journey and ultimately give them an e-cigarette free of charge.
Totally Wicked Burnley Store Manager, Amanda said,
During my time at Totally Wicked, since 2011, I have had some great experiences with customers following them on their journey from smoking to vaping and have built some great relationships with them.
The beer mat campaign has proven to be a fantastic initiative as we have had a great response in receiving 47 mats back and counting within days of the mats being active. It has been ensured that every customer that has brought a mat in has been given the best service possible regardless of whether they made a purchase or not. My staff have fantastic personalities and this does show in the service, and level of loyalty that our customers show us.
How do the pubs feel about the free byte e-cig beer mat campaign?
We nipped just round around the corner to meet Angie, landlady of the White Lion Pub. Being a vaper herself, Angie was fully behind the campaign the beer mat campaign and was delighted she could play her part in empowering smokers to transform their lives.
I made the switch to e-cigarettes over 4 years ago and noticed a great benefit and have always encouraged smokers in the White Lion to make the switch. Now I can do much more than just tell them about vaping, I can actually give them a beer mat for a free e-cigarette.
It feels great to be able to work alongside Totally Wicked and help change people’s lives.
Don’t worry vapers, we haven’t forgotten about you… The reverse side of the beer mat entitles current vapers to a free bottle of e-liquid! The beer mats are now live in 500 different locations up and down the country so next time your about to gulp your pint or have a sip of your G & T, you may just notice a little treat on the table!