{"id":13816,"date":"2019-11-25T16:40:07","date_gmt":"2019-11-25T16:40:07","guid":{"rendered":"https:\/\/www.totallywicked-eliquid.co.uk\/vaped\/?p=13816"},"modified":"2023-03-08T09:33:13","modified_gmt":"2023-03-08T09:33:13","slug":"liam-humberstone-represents-totally-wicked-at-the-uk-e-cigarette-summit","status":"publish","type":"post","link":"https:\/\/www.totallywicked-eliquid.co.uk\/vaped\/liam-humberstone-represents-totally-wicked-at-the-uk-e-cigarette-summit\/","title":{"rendered":"Liam Humberstone represents Totally Wicked at the UK E-cigarette Summit"},"content":{"rendered":"\n<p>The UK E-cigarette Summit took place on Thursday 14<sup>th<\/sup> November and saw some key influential figures from the e-cigarette industry and public health sector relay the facts and give their expert opinions on what\u2019s going on in the world of vaping. <\/p>\n\n\n\n<p>The E-cigarette Summit is attended by key policy makers and\npublic health stake holders from all over the globe. The Summit is therefore\nthe perfect place for public health professionals and industry experts to\nprovide credible information which will help drive suitable reform for the\nindustry in the interest of public health. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"E-cig Summit 2019 | Vaping Industry\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ypUXom-9JzA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Liam Humberstone speaks at the UK E-cigarette Summit<\/figcaption><\/figure>\n\n\n\n<p>Amongst Professor John Britton, Professor Linda Bauld, Deborah Arnott and a number of other smoking cessation and health experts was Totally Wicked Technical Director and <a href=\"https:\/\/www.ibvta.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"IBVTA (opens in a new tab)\">IBVTA<\/a> board member, Liam Humberstone. Liam was only the fourth person directly employed in the UK vaping retail sector to <a href=\"\/vaped\/e-cigarette-summit\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"speak at the E-cigarette Summit (opens in a new tab)\">speak at the E-cigarette Summit<\/a>. The inclusion of the independent vape industry is particularly welcome at the event as it allows us to share our experiences, sales trends and findings which we bring back from the front line. One key example of this was when Liam Humberstone discussed the importance of e-liquid flavours. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-importance-of-e-liquid-flavours\">The importance of e-liquid flavours<\/h3>\n\n\n\n<p>Amid the threat of a flavour ban in the USA, Liam took the\nopportunity to show, with real life Totally Wicked sales splits, just how\nimportant flavours really are. His findings show that less than 10% of Red\nLabel E-liquid sales are attributable to tobacco varieties.<\/p>\n\n\n\n<p>Compare this with fruit flavours and which make up 26% and\nDesserts and Sweet fruits which make up a further 24% and you can see just how\npopular flavours such as blackcurrant and bubblegum really are. The point Liam was\nmaking was that if flavours were banned then vaping would be less attractive to\nvapers who could potentially relapse back into smoking. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"574\" src=\"https:\/\/www.totallywicked-eliquid.co.uk\/vaped\/wp-content\/uploads\/2019\/11\/Red-label-sales-split.png\" alt=\"Red label sales split\" class=\"wp-image-13819\" srcset=\"https:\/\/www.totallywicked-eliquid.co.uk\/vaped\/wp-content\/uploads\/2019\/11\/Red-label-sales-split.png 880w, https:\/\/www.totallywicked-eliquid.co.uk\/vaped\/wp-content\/uploads\/2019\/11\/Red-label-sales-split-360x235.png 360w, https:\/\/www.totallywicked-eliquid.co.uk\/vaped\/wp-content\/uploads\/2019\/11\/Red-label-sales-split-768x501.png 768w, https:\/\/www.totallywicked-eliquid.co.uk\/vaped\/wp-content\/uploads\/2019\/11\/Red-label-sales-split-700x457.png 700w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><figcaption>Red Label E-liquid sales split<\/figcaption><\/figure>\n\n\n\n<p>Further to the Red Label figures, Liam also delved into the\nsales splits of Switz E-liquid, which is primarily sold to smokers who are\nswitching to vaping. The range consists of 2 tobacco flavours, 1 menthol\nflavour and a mixed fruit flavour. 40% of sales were attributable to the mixed\nfruit flavour. This shows that as well as current vapers, smokers are also very\nkeen on flavoured e-liquids. If this choice was taken away, it could make\nvaping less attractive at the very pivotal time of introducing e-cigarettes to\na smoker.<\/p>\n\n\n\n<p>3 days after Liam spoke at the E-cigarette Summit, President\nTrump reversed course on a flavour ban that had been proposed for the USA. Some\nindividual US states are continuing with restrictive plans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"are-media-outlets-responsible-for-premature-deaths\">Are Media Outlets \u2018responsible for premature deaths\u2019?<\/h3>\n\n\n\n<p>Keeping on the point of vaping becoming less attractive to\nsmokers, Liam also raised the particularly poignant point of negative media\nheadlines. Liam\u2019s passion for the vaping sector was clearly evident as he\nexplained that people need to think whether those who are writing these news\nstories are responsible for premature deaths.<\/p>\n\n\n\n<p>The premature deaths Liam was speaking about refer to those\nof up to 90,000 UK smokers each year. These lives could potentially be saved by\nsmokers make the switch to vaping. However, we know that the recent misleading\nnews headlines are deterring people from vaping as we are seeing less people\nthrough the doors of vape shops. <\/p>\n\n\n\n<p>Speaking of vape shops, Totally Wicked\u2019s Technical Director\nalso discussed how important these have been for the industry. Using Totally\nWicked Preston as a prime example, Liam explained that the vape scene is no longer\nprimarily about tattoos, caps and huge plooms of vapour but about helping\npeople to quit smoking for good. <\/p>\n\n\n\n<p>While the vaping stereotype may have tarnished the\nreputation of vape shops for some, these stores are the grass roots of what\nvaping is all about and have helped hundreds of thousands of people quit\nsmoking. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-should-the-future-look-like-for-the-vape-industry\">What should the future look like for the vape industry<\/h3>\n\n\n\n<p>Liam finished proceedings by exploring what the future should\nhold for the UK and USA vaping industries. One of the key points was in fact\nthe aforementioned topic of placing importance on the value of vape shops. <\/p>\n\n\n\n<p>The other points delved in to the societal and political\nroles of the industry and how the political role, which includes propositions\nsuch as the flavour ban, should be disempowered. This power should be placed\ninto the societal role which is allowing people to make the switch away from\ntobacco cigarettes.<\/p>\n\n\n\n<p>Liam also explained that partnerships between vape\nbusinesses and public health stake holders, such as local stop smoking services\nshould be valued and developed. <\/p>\n\n\n\n<p>We hope to see Liam Humberstone\u2019s and all other speakers\u2019 points taken on-board by policy makers and governmental influencers. This annual summit is immensely important to the industry and has helped to shape it and allow it to thrive since its inaugural presentation 6 years ago.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK E-cigarette Summit took place on Thursday 14th November and saw some key influential figures from the e-cigarette industry and public health sector relay the facts and give their expert opinions on what\u2019s going on in the world of vaping. The E-cigarette Summit is attended by key policy makers and public health stake holders [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-13816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The UK E-cigarette Summit 2019 | Liam Humberstone<\/title>\n<meta name=\"description\" content=\"The UK E-cigarette Summit took place on Thursday 14th November and featured 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