{"id":18505,"date":"2022-05-23T15:09:00","date_gmt":"2022-05-23T14:09:00","guid":{"rendered":"https:\/\/www.totallywicked-eliquid.co.uk\/vaped\/?p=18505"},"modified":"2024-06-06T09:34:51","modified_gmt":"2024-06-06T08:34:51","slug":"taste-the-science-behind-why-we-like-what-we-like","status":"publish","type":"post","link":"https:\/\/www.totallywicked-eliquid.co.uk\/vaped\/taste-the-science-behind-why-we-like-what-we-like\/","title":{"rendered":"Taste – the science behind why we like what we like"},"content":{"rendered":"\n

Taste is a subjective thing. What tastes great to some people might taste horrible to others, but have you ever wondered just why we like what we like? We\u2019ve decided to look into the science of taste<\/a> and discover what influences the flavours you love, or hate, so much. Looking for some inspiration for which e-liquid flavours to try? Read on for some tips that might just help you find your new favourite. <\/p>\n\n\n\n

Taste is quite interesting and it can be affected by numerous things. For example, did you know that scientists theorise that you can actually develop liking certain tastes and flavours in the womb<\/a>? Your love of curry or passion for all things sweet could actually be a hand-me-down from a pregnancy craving! It’s not surprising to know that the culture and the region you grew up can also heavily impact what flavours you like, but some taste preferences can even be genetic. While it\u2019s true that what you grow up eating plays heavily on what tickles your taste buds, apparently some people are genetically more sensitive to things like bitterness or sweetness.<\/p>\n\n\n\n

Taste – it’s not all in the tastebuds <\/h2>\n\n\n\n

It\u2019s not just geography or genes that influence your taste, your other senses come into it too. How something looks or smells can also change how appealing you think a certain flavour is. For example, we all expect something banana flavoured to be yellow, and when it isn’t, it can confuse our senses. Memory and certain experiences also change what you think, or how you recall liking a certain taste. If you’ve ever become ill or had a negative experience shortly after eating a certain food, your brain might develop an aversion to that flavour. <\/p>\n\n\n\n

Even enjoying a flavour too much can also affect how you taste it. A common phenomenon known to vapers is what\u2019s known as \u2018vaper\u2019s tongue\u2019. What this means is that your brain has stopped actually tasting your e-liquid when you\u2019re vaping it. This is normally caused by vaping sweet or strong-tasting liquids for too long. Don\u2019t worry though, this can be remedied by switching to a different flavour or vaping a pallet cleanser like menthol.<\/p>\n\n\n\n

Finding the right flavour e-liquid to suit your taste<\/h2>\n\n\n\n

So what does this all have to do with vaping? Here at Totally Wicked, we have over 150 unique flavours in our quality UK made e-liquids, so there’s certainly something for everyone. With so much choice though, how do you know which ones you might like? It’s a challenge all new vapers have encountered when starting out choosing their first e-liquid. The first bit of advice we give to new vapers is – don’t be too adventurous. While you might want to experiment with more complex flavours in the future, we recommend starting on something simple that you can easily vape all day to keep those cravings at bay. <\/p>\n\n\n

\n
\"flavour<\/figure>\n<\/div>\n\n\n

If you smoke menthol cigarettes <\/h2>\n\n\n\n

If you’ve previously smoked menthol cigarettes, or used menthol filters, you’ll probably find a menthol e-liquid works for you.<\/p>\n\n\n\n

We’ve got a range of different menthol flavours depending on the strength or how ‘iced’ you like your vape to taste. We’ve even got menthol flavours with a sweet fruit twist. However, we recommend trying one of our best-sellers such as Red Label Menthol<\/a>, or Switz Menthol<\/a> to get started.<\/p>\n\n\n\n

The Switz range was specifically developed for new vapers. It narrows down an overwhelming amount of flavour choices into 6 great-tasting e-liquids. If you’re new to vaping and not sure where to start with choosing your e-liquid flavour, we recommend starting with the Switz range<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"flavour<\/figure>\n<\/div>\n\n\n

If you like the taste of Fruity and Sweet flavours<\/h2>\n\n\n\n

Like sweet, fruity foods and drinks? Then a sweeter tasting e-liquid might just suit you. We’ve got everything from sweet fruits, to delicious dessert flavours, but a good place to start is something simple like Red Label Summer Fruits<\/a> or Switz Mixed Fruits<\/a>. These fruity flavours suit most palettes and provide a subtly sweet vape that is suitable for all-day vaping. <\/p>\n\n\n\n

Already a fan of our most popular flavours and looking for something new to try? Why not try some of the more complex mixed fruit or sweet flavours from the Mr Wicked<\/a> or Diavlo<\/a> ranges. My personal favourite? It has to be The Guv’nor<\/a>, a deliciously sweet fusion of rainbow sweets. <\/p>\n\n\n

\n
\"flavour<\/figure>\n<\/div>\n\n\n

Mixing it up<\/h2>\n\n\n\n

Not really sure if you’re a menthol or a fruit lover? Why not try both. There’s a reason Red Label Iced Blackcurrant<\/a> is one of our best-selling e-liquid flavours. Enjoy a sweet, fruity vape with a refreshing ice twist. This one is popular amongst new and experienced vapers alike. Once you try it, it’s not hard to see why.<\/p>\n\n\n\n

For those who love the flavour of disposables<\/h2>\n\n\n\n

Fallen in love with the sweet, strong flavour of disposables? Our VLTZ range captures your favourite disposable flavours in an e-liquid range that delivers the same intense flavour experience. Try the VLTZ range<\/a> with the re:fuel vape for the convenience of a disposable, that lasts at least 5 times as long. <\/p>\n\n\n\n

And there you have it! With so many diverse and tasty flavours in our various ranges, why not try mixing up your e-liquid flavour today by taking a look at our full ranges of e-liquid<\/a>? Or why not ‘try before you buy’ and pop into your local Totally Wicked store<\/a>, where you try any of our flavours at our fully hygienic Flavour Bar.<\/p>\n\n\n\n

<\/h2>\n","protected":false},"excerpt":{"rendered":"

Taste is a subjective thing. What tastes great to some people might taste horrible to others, but have you ever wondered just why we like what we like? We\u2019ve decided to look into the science of taste and discover what influences the flavours you love, or hate, so much. Looking for some inspiration for which […]<\/p>\n","protected":false},"author":4,"featured_media":18539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[29],"tags":[],"class_list":{"0":"post-18505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vaping-health-and-lifestyle","8":"entry"},"yoast_head":"\nTaste, the science behind flavour preference and finding the right e-liquid<\/title>\n<meta name=\"description\" content=\"In this article we look at the science behind taste and what affects it. 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