Totally Wicked is proud to announce its partnership with Blackburn Rovers Football Club. There’s less than a mile between Totally Wicked’s Headquarters and Rovers’ home, Ewood Park, and now the two East Lancashire establishments are more than just neighbours.
The deal will see a revamp of Ewood Park’s Jack Walker stand to incorporate Totally Wicked’s bold branding. With signage in the south-east corner, south-west corner and across the upper tier, it will be hard for Championship fans to forget who the world’s premier vaping retailer is!
The championship side will be sporting the Totally Wicked logo while they go about their business off the pitch as the partnership also includes Totally Wicked as the new official sponsor of Rovers’ training kits. Polo shirts, tracksuits, sweat tops and coats will all be given a Totally Wicked makeover.
Totally Wicked Managing Director, Fraser Cropper is a lifelong Blackburn Rovers fan. He said,
“Having watched my first game in 1973 and been a Rovers’ supporter ever since, it is a very proud moment to be able to become a sponsorship partner for my hometown club. It has been tremendous to once again be able to follow Rovers as a supporter across a promotion year and feel the sense of the club now recovering and rebuilding. There is no better time for the town and its businesses to rally and give Tony Mowbray and the team all the support we can. I hope Totally Wicked’s support adds further to the club’s recovery and that we have a number of enjoyable and successful seasons ahead of us.”
Blackburn Rovers’ CEO Steve Waggott said:
“The club are delighted to welcome Totally Wicked to our growing portfolio of commercial partners.
“They are a local success story with a national footprint and we aim to provide a platform for Totally Wicked to take their profile to another level.
“Their commitment to and investment in the club is another indication that we are heading in the right direction.
“This is a major deal for us and their striking brand will be very visible on our training kit and around the stadium.”
The future looks bright for both Totally Wicked and Blackburn Rovers. The 2017/18 season saw the blue and whites earn promotion back to the Championship after relegation to League 1 in the previous season, and they’ve started this campaign in good form.
In October Totally Wicked is celebrating its 10th birthday. Expansion of its headquarters in Blackburn is nearing completion and new stores continue to be opened across the UK.
Totally Wicked is supporting Blackburn Rovers at an important time for the club, but also at an important time for Totally Wicked, and for the whole sector that Totally Wicked works in. In the 10 years since Totally Wicked was born as a business, vaping has represented a consumer led public health revolution. Even the most conservative figures estimate that over 1.5 million people in the UK have given up smoking using e-cigarettes in that time, and a similar number have been able to cut down considerably.
Vaping is now recognised by Public Health England, the National Centre for Smoking Cessation and Training, Cancer Research UK, ASH, the Royal College of Physicians, and numerous other public health bodies not only as being 95% safer than smoking, but as being the number one stop smoking tool used in the UK.
Totally Wicked led the way in providing the products that have enabled hundreds of thousands of smokers to choose a safer alternative, and is proud of the fact that the revolution started, and remains centred in its home town of Blackburn.