Vape Juice & E-liquids

It is easy to get lost in the sea of vape flavours and e-liquid strengths. There are tons of flavours, specifics styles such as nic salts and plenty more to consider. Read on to find out what strength you need and other considerations you may want to make.

WHAT STRENGTH E-LIQUID SHOULD I USE?

The general rule when choosing an e-liquid nicotine strength is the more you smoke, the higher the strength you need to start with. But there are always exceptions, so expect an element of trial and error.

E liquids and vape juices range from nicotine free right up to 1.8% (18mg/ml).

The percentage simply means your vape juice is made up of one 1.8% nicotine, also known as 18mg of nicotine per ml. If you’re new to vaping use our handy guide below and find the perfect e liquid strength:

How many cigarettes do you smoke?	Suggested strength
1 - 5 a day	0.6%
5 - 15 a day	1.0%
15 - 20 a day	1.4%
20+ a day	1.8%

As a starting point we do recommend the above, however keep in mind that each vaper can be very different and often the best thing to do is to listen to your body. For more information, check out the handy guide we put together on choosing the best nicotine strength for you. Alternatively watch this short video on choosing the correct nicotine strength.

WHAT VAPE JUICE FLAVOURS ARE AVAILABLE?

E-liquid flavours are one of the fun parts of vaping. No matter what your tastes, there will be an eliquid flavour that is your all day vape and trying different flavours to find the one isn’t a hardship.

Often, lower quality vape juices are inconsistent. One week you enjoy your menthol e liquid, the next you don’t. At Totally Wicked, we use our high quality and regulated on-site factory to ensure you get the same vape experience every time you buy.

As we provide so many e-liquid flavours, we have broken them down into five vape flavour profiles:

1. Tobacco

As the name suggests, tobacco e-liquid flavours emulate the flavour of smoking. There is everything from rolling and flavoured tobacco, to regular cigarette flavoured e-liquid.

2. Menthol

Ideal for menthol smokers, menthol vape juices are smooth, cool and some are slightly minty. Some are mixed with fruit flavours, but most are an icy, clean flavour.

3. Fruit and Spice

This category of vape juice flavours contains everything fruity, from our best-selling Blackcurrant to Mango and Lychee. It is also home to some e-liquids that are a bit different, such as Cinnamon Menthol. There will be something for you in our fruit and spice e liquids.

4. Drinks and Cocktails

Sweet soft drinks such as cola, to energy drinks and cocktail flavours. In our Drink and Cocktail e-liquid flavours section the vape juices tend to be fresh, fruity and have a little bit of fizz.

5. Sweet and Dessert

If you have a sweet tooth and want to indulge in some of your favourite dessert flavours, or throw back to a retro sweet, then the Sweet and Dessert e-liquids selection is your vape paradise.

WHAT IS E-LIQUID AND WHAT DOES IT CONSIST OF?

E-liquids are one of the core components in your e-cig. They’re vapourised by your e-cig device and turned into the vapour you inhale. They’re also one of the fun parts of vaping, thanks to hundreds of vape flavours to choose from.

An e-liquid in its simplest form consists of three elements; nicotine, flavouring and diluent. Our UK produced e-liquid is made on site at our Blackburn HQ. State of the art mixing and bottling equipment and regulated ingredients are what drive our world-renowned e-liquids. Check out our One Stop Guide to E-Liquids if you’d like to learn more about what ingredients go into our vape juice and for further hints and tips around choosing the best one for you!

E-LIQUID QUALITY AND SAFETY

Since 2008, we have taken a leadership position in setting our own e liquid standards and championing quality, safety and openness. Expect fully regulated products and expert from a 360 person strong team all trained to the highest standards. This means plenty of our staff are NCSTS certified – trained to help you stop smoking. We also offer choice and personalisation of fluids for vapers worldwide to help you go 'smoke-free'.

WHY DOES MY E LIQUID MAKE ME COUGH?

If you are coughing while you are vaping (which is completely normal), it may not be because of your nicotine strength. You may need to switch to a nic salt e liquid. Without getting complicated, these vape juices have a different form of nicotine which provides a much smoother vaping experience and improved throat hit.

If in doubt it’s always better to stick to the general rule, if you are a heavy smoker you should start with a higher vape liquid strengths such as a 1.4% (14mg/ml) or 1.8% (18mg/ml). If you are a light smoker looking for an alternative to social smoking, a low e -liquid strength such as 0.3% (3mg/ml) or 0.6% (6mg/ml) may work best.

WHAT IS THE COST OF E-LIQUID?

The average vaper will use around 10 bottles of e-liquid a month. This will cost around £50 a month. Now this may seem a lot, but consider most smokers pay around £10.50 a day for cigarettes and most vapers save an average of £3200 a year when they make the switch from tobacco to e-cigarettes.

There are ways to use less e liquid. If you are vaping a low nicotine strength but find yourself constantly vaping, you could consider slightly upping your nicotine strength. If you are using sub-ohm coils and high powers, take your wattage down a few notches as this is a sure-fire way to use vape juice quickly. Ensure your e-cig is fully maintained with a fresh atomizer head and your vape tank is not leaking.

If you are happy with the amount you are vaping, but want to save a few pounds each month, remember with Totally Wicked the more e-liquid you buy the more you save. You can pay as little as £3.99 a bottle when you buy 20 bottles or more!

If this doesn’t appeal to you, why not consider an e-liquid subscription. 12 bottles of your favourite e-liquid delivered straight to your door each month, as well as reductions on all full priced items across the site, all of this and more for just £35.