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  1. Red Label E-liquid
    • 6 Nicotine strengths
    • Over 50 e-liquid flavours
    • Made in the UK
  2. Mr Wicked's Premier E-liquid
    • 4 Nicotine strengths
    • 8 E-liquid flavours
    • 10 years of e-liquid expertise bottled
  3. Titan E-liquid
    • 3 Nicotine strengths
    • Over 20 e-liquid flavours
    • Internationally popular since 2009
  4. Diavlo E-liquid
    • 4 Nicotine strengths
    • 18 E-liquid flavours
    • Made in the UK
  5. Diavlo Heavy VG E-liquid
    • 3 Nicotine strengths
    • 6 E-liquid flavours
    • Designed for sub-ohm vaping
  6. Patriot E-liquid
    • 4 Nicotine strengths
    • 40 E-liquid flavours
    • USA sourced and manufactured
  7. Switz E-liquid
    • 3 Nicotine strengths
    • 4 E-liquid flavours
    • Made in the UK
  8. Switz Smooth E-liquid
    • 3 nicotine salt strengths
    • 4 e-liquid flavours
    • Made in the UK
  9. Symphonic E-liquid
    • 3 Nicotine strengths
    • 8 E-liquid flavours
    • High VG nic salt formula
  10. Symphonic Nic Salts - 8 for 6 - from Totally Wicked

    New Product

    Symphonic E-liquid - 8 for 6
    • 8 bottles for the price of 6
    • 3 Nicotine strengths
    • High VG nic salt formula
  11. byte Pods x 4
    • 1.25ml e-liquid capacity
    • Designed for the byte Pod Kit
    • Pre-filled pod
  12. Otium CBD Vape Liquid - Ultra 800mg
    • 800mg (80mg/ml) CBD strength
    • 4 popular flavours
    • Made in the UK
    Out of stock
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E-liquid is one of the core components in your e-cig. It’s the fluid that is vapourised by your e-cig and is turned into the vapour that you inhale. It is also one of the fun parts of vaping, thanks to hundreds of vape liquid flavours to choose from and endless combinations.


With an ever-expanding e-liquid industry it is easy to get lost in a sea of flavours and strengths, whilst being unable to source information to address inherent concerns. Where is my e-liquid sourced? Will it be consistent in flavour and strength? What is actually in my e-liquid?

At Totally Wicked, a founding member of the e-liquid industry, we have taken a leadership position in setting our own standards and championing quality, safety and openness whilst offering choice and personalisation of fluids for vapers worldwide to help you go 'smoke-free'.

We work to combat confusion, keeping it simple, while at the same time ensuring that all customers have a favourite e-liquid. Below are some of the key reasons hundreds of thousands have bought our e-liquid since the dawn of the industry and continue to do so today.

Let’s take a look on how to choose the correct e-liquid nicotine strength and how many vape juice flavours are available for you to choose from.


The general rule when choosing an e-liquid nicotine strength is the more you smoke the higher the strength you need to start with. There are always exceptions and this can have an element of trial and error.

At Totally Wicked we have e-liquids that range from nicotine free, up to the strongest we supply, 1.8% (18mg/ml). As mentioned above, you can generally use the number of cigarettes you smoke as a guide for choosing a nicotine strength;

How many cigarettes
do you smoke?


1 - 5 a day


5 - 15 a day


15 - 20 a day


20+ a day


Keep in mind each vaper is very different, someone who smokes 5 a day may actually need a 1.4% (14mg/ml), whereas a heavy smoker may prefer a 0.6% (6mg/ml). The best thing to do is listen to your body.

Are you vaping but still craving a cigarette? Then you possibly need to increase your nicotine strength. Adversely, are you finding yourself feeling like you are getting too much nicotine? Then you may need to lower your vape liquid strength slightly.

If you are coughing while you are vaping (which is completely normal), it may not be because of your nicotine strength. You may need to switch to a nicotine salt formulation. Without getting complicated, this is a different type of nicotine that is designed to provide a much smoother vaping experience with less throat hit.

If in doubt it’s always better to stick to the general rule, if you are a heavy smoker you should start with a higher strength such as a 1.4% (14mg/ml) or 1.8% (18mg/ml). If you are a light smoker looking for an alternative to social smoking, an e-liquid with a low nicotine strength such as 0.3% (3mg/ml) or 0.6% (6mg/ml) may work best for you.


E-cig liquid in its simplest form consists of three elements; nicotine, flavour, and diluent. Let’s take a look at the individual components more closely.

Nicotine in e-liquid:

The stimulant in cigarettes and addictive substance that is found in traditional cigarettes. We only use UK manufactured pharmaceutical grade nicotine from our trusted suppliers.

Flavouring in e-liquid:

Nicotine has no discernible taste. Therefore, to produce the taste in your e-liquid a flavour needs to be added. There are various tobacco and non-tobacco flavours that can be used in an endless number of combinations to create the flavour of e-liquid.

Diluents in e-liquid:

The diluent essentially performs two functions. Firstly, it is added to dilute the mixture of nicotine and flavours to the correct strength. Secondly it adds to the part of the solution that produces the vapour that is inhaled and ‘transports’ both the flavour and nicotine from the electronic cigarette to the vaper.

The E-liquid Industry is vast, so vast that sometimes the quality of vapers e-juice can be overlooked. One of the most important things about vaping is not how you vape, it’s what you vape and here at Totally Wicked we have always ensured that the e-liquid that we supply to our customers is only the best.

Our UK produced e-liquid is made on site at our Blackburn HQ. State of the art mixing and bottling equipment work constantly using pharmaceutical and food grade ingredients to produce our world-renowned e-liquids


As mentioned above, diluents are there to perform a few different functions in e-liquid, let’s take a closer look at e-liquid diluents; PG, VG, and AG below;

Propylene Glycol (PG)

Propylene Glycol helps to produce what we refer to as ‘throat hit’ in combination with nicotine and flavours. Our Propylene Glycol is high quality pharmaceutical grade.

Vegetable Glycerine (VG)

Glycerine helps to produce greater vapour and adds a sweetness and smoothness to the e-liquid.

Aqueous Glycerine (AG)

Our Aqueous Glycerine is high quality pharmaceutical grade, and is diluted with de-ionised water to keep the e-liquid less viscous.

The diluents can be present in e-liquids at different ratios, as a rough guide the higher the PG content the more throat hit, the higher the VG/AG content the more vapour is produced. Look for the PG:VG ratios on the e-liquid listings.


E-liquid flavours are one of the fun parts of vaping. No matter what your tastes, there will be an e-liquid flavour that is your all day vape and trying different flavours to find the one isn’t a hardship.

It tasting amazing isn’t the only important aspect to e-liquid flavours, it has to be consistent. If you buy a Blackcurrant e-liquid and it tastes amazing, then buy exactly the same e-liquid at a later date and it tastes different, it is not only annoying, it can set back someone on their vaping journey. Here at Totally Wicked our e-liquids provide a completely consistent vaping experience thanks to our manufacturing and QC processes.

As there are so many e-liquid flavours on the market, on our site we have broken them down into five flavour profiles;

Tobacco flavoured e-liquids

As the name suggests, these tobacco e-liquid flavours emulate the flavour of smoking. There is everything from rolling and flavoured tobacco, to regular cigarette flavoured e-liquid.

Menthol flavoured e-liquids

Ideal for menthol smokers, these menthol vape juices are smooth, cool and some are slightly minty. Some are mixed with fruit flavours, but most are an icy, clean flavour.

Fruit and Spice flavoured e-liquids

This category of vape juice flavours contains everything fruity, from our best-selling Blackcurrant to Mango and Lychee. It is also home to some e-liquids that are a bit different, such as Cinnamon Menthol. There will be something for you in our fruit and spice category.

Drinks and Cocktails flavoured e-liquids

Sweet soft drinks such as cola, to energy drinks and cocktail flavours. In our Drink and Cocktail e-liquid flavours section the vape juices tend to be fresh, fruity and have a little bit of fizz.

Sweet and Dessert flavoured e-liquids

If you have a sweet tooth and want to indulge in some of your favourite dessert flavours, or throw back to a retro sweet, then the Sweet and Dessert e-liquids selection is your vape paradise.


The average vaper will use around 10 bottles of e-liquid a month. This will cost around £50 a month. Now this may seem a lot, but consider most smokers pay around £10.50 a day for cigarettes and most vapers save an average of £3200 a year when they make the switch from tobacco to e-cigarettes.

There are ways to use less e-liquid. If you are vaping a low nicotine strength but find yourself constantly vaping, you could consider slightly upping your nicotine strength. If you are using sub-ohm coils and high powers, take your wattage down a few notches as this is a sure-fire way to use vape juice quickly. Ensure your e-cig is fully maintained with a fresh atomizer head and your vape tank is not leaking.

If you are happy with the amount you are vaping, but want to save a few pounds each month, remember with Totally Wicked the more e-liquid you buy the more you save. You can pay as little as £3.99 a bottle when you buy 20 bottles or more!

If this doesn’t appeal to you, why not consider an e-liquid subscription. 12 bottles of your favourite e-liquid delivered straight to your door each month, as well as reductions on all full priced items across the site, all of this and more for just £35.

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