ABOUT US
Whether you want to quit smoking or stay smoke-free, we want to help. Totally Wicked is the reassuring original: the UK’s first and best vape shop. We started out as a vaping business when e-cigs first emerged back in 2008, and we’ve been putting great customer service and quality products first ever since.
Whether you’re a newbie or an expert, a proud ex-smoker, or a this-time-I’ll-quitter, we’re here to provide quality products, expert advice, and great value vaping options both online and in our 150+ high-street stores.
At Totally Wicked, we believe in doing what’s right, always. We set the bar high, ensuring that every product bearing our name is of exceptional quality. Our commitment to transparency, UK-made e-liquids, and the highest safety standards means you can vape with confidence.
Our team of friendly experts are passionate about vaping and ready to help you find the perfect product for your needs. You can count on our outstanding customer service to guide you every step of the way. Don’t just take our word for it, with 89% 5-star reviews, we’re proud to be the smart vaper’s first choice.
When you shop with us, you’re not just buying a vape; you’re joining a community built on trust, quality, and exceptional service. We’re here to support you, answer your questions, and make sure you have the best experience possible.
Leading Vaping Industry Standards
We’re not just any vaping company; we’re a trusted voice in the industry. We’ve been featured in the press as leaders in the vaping sector, and our commitment to advocacy has seen us stand up in Parliament, fighting for vapers' rights and a well-regulated industry. Our mission is to ensure that vaping remains a safe and accessible option for those looking to quit smoking.
Our Health Improvement Partnerships
We are deeply committed to public health, which is why we work with over 90 Local Stop Smoking Services and NHS Trusts to support schemes that help smokers transition to vaping and quit tobacco. Our partnerships aim to provide safer alternatives and support healthier lifestyles for smokers looking to make a change.
Proudly Blackburn Born and Bred
Totally Wicked is Blackburn through and through. We’re proud to reinvest in and support our local community. We sponsor local charity Blackburn Youth Zone, collaborate with the Blackburn Rovers Community Trust, and proudly sponsor the local team St Helens RUFC. Our roots are in Blackburn, and we’re dedicated to giving back to the community that has supported us from the start.
Supporting Our Retail Staff
We are a proud partner of Retail Trust, investing in their initiatives to support the well-being of our retail staff across our 150+ stores. This partnership ensures that our team members have access to the support they need, reinforcing our commitment to not just our customers, but also to the people who make Totally Wicked what it is.
Our Trusted Partners
Our e-liquid is all made right here in the UK in our own factory in Blackburn. We also work directly with leading brands worldwide, so when you buy from Totally Wicked you know you’re getting authentic products at great prices.
Why Choose Totally Wicked
Fast and Free Delivery
We despatch and deliver orders seven days a week, with free delivery on all UK orders £15 and over. Need it faster? Choose Pre-12 Noon next working day delivery for orders placed by 3 pm.
Highly Rated
Great customer service has been at the heart of everything we do since we started over 15 years ago. We’re proud to have a 5-star rating with over 30,000 excellent reviews on Trustpilot.
Outstanding Customer Care
When you have a problem, a question, or just need some advice, you want to speak to a real person, not a chatbot. That’s why every phone call, message, and email is answered directly by one of our knowledgeable and friendly UK-based Customer Service team members.
Products You Can Trust
Whether you’re starting your journey to quit smoking or using vaping to stay smoke-free, you need products you can rely on. Our e-liquids are made in our own factory in Blackburn, UK, to the highest safety and quality standards. For hardware and disposables, we work directly with manufacturers to ensure we only sell genuine, quality, and safe products.
Our Locations
With 150 stores across the UK, finding a Totally Wicked shop near you is easy. Visit us in-store or shop online for a wide selection of vaping products.
Why We Do It
Totally Wicked has been at the forefront of the vaping industry since 2008 when our founder, a lifelong smoker, first tried an e-cigarette. Recognising the potential of these products to transform the lives of smokers, he embarked on a mission to challenge big tobacco brands. Since then, we've helped tens of thousands of smokers make the switch. Our commitment to providing safer alternatives to smoking remains at the core of everything we do today.
