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Totally Wicked Group – Notes for Editors

Totally Wicked was one of the founding businesses of the UK vaping industry, established in 2008 it has continued to operate at the forefront of the vaping industry. With over a decade of experience since opening its doors, the business has paved the way for people to make the switch from smoking to vaping, enabling hundreds of thousands of its customers to transition from smoking to a safer alternative.

Totally Wicked is a founding member of the Independent British Vape Trade Association (IBVTA), with Totally Wicked CEO Marcus Saxton and Technical Director, Liam Humberstone, both sitting on the board.

The Totally Wicked Group employs over 350 people in its head office, retail stores, e-liquid production facilities, warehouse and distribution business.

With over 150 fully branded and dedicated Totally Wicked retail stores, run as a mixture of corporate and dedicated resellers the Totally Wicked retail business is one of the largest high street vaping presences in the UK.

As well as dedicated vape shops, Totally Wicked products are sold in major grocers including Sainsbury’s and Asda. Totally Wicked’s retail reach also extends into more than 600 garage forecourts including EG Group, Ascona and Penny Petroleum sites. Totally Wicked also supplies their UK regulated vape products into a number of wholesalers such as CJ Lang and Henderson Group, distributed to their network of SPAR shops.

Alongside its high-street stores, Totally Wicked has one of the leading online stores in the UK,

Totally Wicked also work with a number of Health Improvement Partnerships (HIP) across the UK, supporting their quit smoking services with vaping products and advice. These include NHS Trusts, special quit teams, charities, Local and Regional Authorities, pharmacies and commissioned stop smoking services. All Totally Wicked Retail teams are also NCSCT (National Centre Smoking Cessation Training) trained to provide quit smoking advice. This encompasses Level 2 General Practitioner, Pregnancy & Postpartum, and Mental Health modules.

Totally Wicked’s German division currently employs over 20 people at its newly relocated headquarters in Regensburg, Totally Wicked have 2 retail stores in Germany as well as supplying over 200 EG Group sites and over 200 independent stores across the country with trusted vaping products. Totally Wicked Germany also have a successful online store

Born in 2015 out of a passion for helping smokers, Totally Wicked Group’s wholesale arm, UK Vapour Brands (UKVB) is a leading vaping wholesaler, based in Accrington, East Lancashire. UKVB now supplies a number of convenience and independent vape stores with quality products from the world’s leading vaping brands including; TECC, Joyetech, Eleaf, and Wismec. UKVB also operates a successful B2C ecommerce platform selling a range of leading vaping brands direct to consumers

Group revenue was £54 million in the year ended 31 March 2022.

Totally Wicked Group
June 2022

All requests for further information should be emailed to [email protected]


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