New to the website? Use the code NEW15 to save 15%.


On all orders over £15

5 Stars Rated Excellent

Over 25,000 reviews

E-liquid Subscriptions

Never run out of e-liquid again

Wicked Premier

Rewarding loyalty


Totally Wicked Group – Notes for Editors

Totally Wicked was one of the founding businesses of the UK vaping industry established over 10 years ago and has continued to operate at the forefront of the vaping industry having opened its doors on 8 October 2008.  Over the past decade the business has paved the way for people to make the switch from smoking to vaping, enabling hundreds of thousands of its customers to transition from smoking to a safer alternative.

Totally Wicked is a founding member of the Independent British Vape Trade Association (IBVTA) and remains centred in its home town of Blackburn, Lancashire.

The Totally Wicked Group employs over 300 people in its head office, retail stores, e-liquid production facilities, warehouse and distribution business.

With over 150 fully branded and dedicated Totally Wicked retail stores, run as a mixture of corporate and dedicated resellers the Totally Wicked retail business is one of the largest high street vaping presences in the UK.

As well as dedicated vape shops, Totally Wicked products are also sold major grocers including Sainsbury’s and Asda. Totally Wicked’s retail reach also extends into more than 380 garage forecourts including the new Euro Garages Frontier Park location, which is home to the first 24/7 vape store in the country.

Totally Wicked also has one of the leading online stores in the UK,

Born in 2015 out of a passion for vaping, Totally Wicked Group’s wholesale arm, UK Vapour Brands (UKVB) is one of the world’s leading vaping wholesalers, based in Accrington, East Lancashire. UKVB now supplies independent bricks and mortar vape stores with quality products from the world’s leading vaping brands including; TECC, Joyetech, Eleaf, and Wismec.

Group revenue was £43 million in the year ended 31 March 2020.

Totally Wicked Group
March 2020

All requests for further information should be emailed to [email protected]

Sign up to The List!

* indicates required

Marketing Permissions

Totally Wicked will use the information you provide on this form to keep in touch with you and to provide exclusive updates and offers. Please let us know if you are happy to continue receiving email communication from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected]. We will treat your information with respect. For more information about our privacy practices please view our Privacy Policy. By clicking below, you agree that we may process your information in accordance with these terms.

We use MailChimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to MailChimp for processing. Learn more about Mailchimp's privacy practices here.