Discover a curated selection of the best autmun e-liquid flavours, chosen by our in-house product development expert. Explore a variety of seasonal profiles, including rich fruits like apple and cherry, warm coffees, and sweet dessert-inspired vapes. Find the perfect comforting…
James Hull
Product Development Chemist
How Long have you worked at Totally Wicked?
Since 2017
What’s so great about working at Totally Wicked?
Playing a small part in converting smokers to smoke-free. As a product development chemist, I have the freedom to explore and experiment at the forefront of vaping.
What is your area of expertise?
E-liquid/Flavour Development and Quality Control.
What experience do you have in the industry?
I began my industry experience during my university dissertation. As an avid vaper, I was fortunate that my project was an analytical analysis of Totally Wicked E-liquids. I also took part in a sensory symposium.

What your colleagues have to say about you
"James is a unique combination of trained scientist and “gourmet” vaper. He has honed his skills over many years with Totally Wicked, and at the same time amassed a depth of experience with fine-tuning flavour combinations. His understanding of the chemical combinations that go into a signature flavour is unparalleled, and of course he knows the basics of e-liquid and vapour inside out. Much like the tiny tweaks that go to make some of his flavour developments distinctively “Totally Wicked”, he quietly adds to our business’s unique character in ways that can go unnoticed by many."
- Liam Humberstone – Technical Director
James's Featured Articles

Joyetech eRoll Slim Vape Pen Review
I felt quite excited when I was asked to write my first review of a product that we sell. I work in





