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We’ve recently announced a number of exciting new partnerships, secured over the last 12 months. This continues our rapid expansion into the convenience market. Meaning you can find your favourite Totally Wicked products in more places than ever. As well as Totally Wicked stores and our own website, you can now buy Totally Wicked products at supermarkets, forecourts and local shops across the UK.
As well as continuing to supply Totally Wicked products into our key convenience partners EG Group, Penny Petroleum, Ascona, Kay Group, CJ Lang and Henderson Group, the new VLTZ range will launch across the EG estate and into 371 Sainsbury's and 577 Asda stores from June.Â
We were recently named wholesaler CJ Lang's 'vape supplier of choice’, and we are delighted to be able to continue to grow our partnership with them. Totally Wicked supply their 300+ independent and company-owned stores under the Spar Scotland symbol.
Supplying quality UK made e-liquid
The plague of illegally imported disposable vapes has been a common challenge for independent stores. These vapes either exceed the maximum allowed nicotine or e-liquid allowed for sale in the UK. They can be hard for many wholesalers or retailers to distinguish from compliant product. However, stocking them can result in a hefty penalty from Trading Standards for those caught selling them. By working with ourselves, CJ Lang have complete peace of mind that all the products they are providing to their customers are fully safe and compliant, with our own UK facility supplying all of our products.
Vaping growing in convenience
The VLTZ range will also be hitting shelves across Ascona forecourts. Having seen an impressive 1000% increase in category sales since entering into a partnership with Totally Wicked 12 months ago. Paul Stoddart, Retail Trading Director at Ascona spoke of the relationship:
"Ascona have been in partnership with Totally Wicked for nearly 12 months now. We have seen some fantastic results during this time. The range of products and display equipment are excellent and have very well received by our customers. During the last few months we have introduced the disposable vape pen ranges, which has pushed our weekly sales to an exceptional level. Further flavours and ranges are planned which will continue the growth of the Vaping category in our stores".
