Totally Wicked products are now stocked in more than 350 Sainsbury’s stores
We are proud to announce that a selection of Totally Wicked e-liquids are now available in more than 350 Sainsbury’s stores nationwide. The partnership follows in the footsteps of previous successful collaborations between Totally Wicked and high-profile retail outlets.
Since 2008 Totally Wicked has been empowering smokers to transform their lives with a safer alternative*. In October 2017, Totally Wicked secured a strategic partnership with the EuroGarages Group (EG), resulting in the introduction of the Totally Wicked brand in over 380 sites across the UK, subsequently EG have seen significant incremental growth in their vaping sales category.
In 2019, Totally Wicked extended its convenience presence with a roll out across WHSmith’s high street and travel businesses. From February this year, Totally Wicked will bring its iconic brand into over 350 Sainsbury’s stores nationwide, and they won’t be the last significant retailer that will see the ‘Totally Wicked’ brand on their shelves.
These landmark collaborations emphasise Totally Wicked’s ambition to partner with selective retailers that complement their successful 160 nationwide retail estate, and industry leading e-commerce platform, reinforcing Totally Wicked’s position as the UK’s premier vaping brand.
Marcus Saxton, Totally Wicked CEO said,
“We are delighted that a selection of our premium Totally Wicked products will be sold through such prestigious retailers. This continues to support our shared purpose of ‘enabling smokers to transform their lives’ by providing access to the Totally Wicked brand in locations where millions of smokers/vapers find it most convenient to purchase.”
There are more than 3.6 million vapers in the UK. As the market grows, vaping consumers are becoming more demanding; expecting the best quality, well known brands to be available as part of their habitual purchasing routine. With cigarettes still being readily available at all major supermarkets & convenience stores, it’s essential to also provide safer alternatives with the same level of convenience.
Unlike many supermarkets and grocers, Sainsbury’s displays vaping products among the health and beauty products. This shows the supermarket’s confidence in vaping products as a smoking cessation aid and expresses their full understanding of e-cigarettes and their purpose.
Totally Wicked looks forward to working with more high-profile organisations like Sainsbury’s ,and local businesses to explore further avenues to market. There are still more than 7 million smokers in the UK but If Totally Wicked is to reach this huge base, and ‘empower smokers to transform their lives’, we must ensure our presence in the busy retail arena is as prominent as possible.