This is 10 years of Totally Wicked. On the 8th of October, 2018 we celebrated our 10th anniversary.
The last 10 years would not have been possible without our Totally Wicked customers. Through passion, dedication and sheer courage of character have been with us. Through all the trials and tribulations of a decade in this quickly changing industry.
We wanted an opportunity to not only look back, but to share our history with people. Those who have been on this incredible journey with us and who are new to the Totally Wicked world.
Focusing on key moments from the last decade, this short film plots the course of Totally Wicked. From its humble beginnings in a bedroom in Blackburn to the company you know and love today.
Vape Company Born in 2008
Back in 2008, many years before the term vaping had become commonplace, Jason Cropper a long-term smoker became aware of a new product concept called ‘the electronic cigarette’. Jason began his very personal journey of creating a business. Of enlightening as many people as possible to the potential associated with such a transformative product.
To deliver on Jason’s ambitions, he realised that he needed to create not only a leading product. But a brand, a persona, and a personality that would represent everything that this business would stand for.
With a subtle irony, Totally Wicked was born. ‘Mr Wicked’ was the persona or character that would bring the personality of this amazing brand to life.
At the same time, Jason created a mission statement that embodied a simple set of promises that would define the actions and responsibilities of the business from then up to present day, which you will find in every office and store carrying the Totally Wicked name.
In 2011 Fraser Cropper, Jason’s brother joined him to continue the Totally Wicked crusade, and from these early years Totally Wicked has continued to lead the industry that followed, and has specifically ‘empowered smokers to transform their lives’ with the world premier vaping products carrying this iconic name.
Sit back, have a vape and take a trip down memory lane with us.
