New Outfit. Same Us
After 17 years of leading the way, we're evolving. We're matching our look to the premium service and products we've always been proud to give you.
While we've had a bit of a wardrobe update, the things that matter most aren't changing. Our team, our products, and our commitment to you remain 100% unchanged.
The Products
The Experts
The Heart
Our Journey So Far
We started as a small Blackburn start-up with a big mission. Since then, we've grown into a nationwide community with over 150 stores, and our history has included stadium naming rights and championship-winning sponsorships.
The Beginning
We started as a small, passionate start-up with a simple mission: to provide a high-quality alternative to smoking. Those early days in 2008 laid the foundation for everything we do today.
Community
Our community grew fast. Today, we are proud to operate over 150 stores nationwide, providing face-to-face expert advice and support to vapers across the country.
Partners
To make switching easier, we expanded into major supermarkets and national forecourts. Today, you can find us in Asda and EG On The Move, keeping quality within reach.
Sponsorship
We’ve always been proud to support our community. Our history includes major sports sponsorships that helped bring vaping into the mainstream, cementing our place as a household name in the UK.
The Future
We’re entering a fresh chapter with a sharper, cleaner style. This update is designed to make your journey as simple as possible, ensuring you find what you need faster.
The Modern Glow-Up
We're refining our identity to match the business we are today. Minimalist, premium, and focused.
Digital Online Refresh
Store Makeovers
New Packaging
Legendary Quality
Rest assured: we haven't touched a single formula. Whether it's Red Label, VLTZ, or our Vape Kits, the quality inside remains the gold standard of the UK.
Arriving Everywhere early 2026
