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                                                                                                                                                                                                                                                                                                                                                Home » Vaped » Health & Lifestyle » Taste – the science behind why we like what we like
                                                                                                                                                                                                                                                                                                                                                Avatar for Jonny Eccles

                                                                                                                                                                                                                                                                                                                                                Taste – the science behind why we like what we like

                                                                                                                                                                                                                                                                                                                                                Health & Lifestyle

                                                                                                                                                                                                                                                                                                                                                - Jonny Eccles - 23rd May 2022

                                                                                                                                                                                                                                                                                                                                                4 min read

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                                                                                                                                                                                                                                                                                                                                                mixing up your flavour

                                                                                                                                                                                                                                                                                                                                                In this article...

                                                                                                                                                                                                                                                                                                                                                • Taste - it's not all in the tastebuds
                                                                                                                                                                                                                                                                                                                                                • Finding the right flavour e-liquid to suit your taste
                                                                                                                                                                                                                                                                                                                                                • If you smoke menthol cigarettes
                                                                                                                                                                                                                                                                                                                                                • If you like the taste of Fruity and Sweet flavours
                                                                                                                                                                                                                                                                                                                                                • Mixing it up
                                                                                                                                                                                                                                                                                                                                                • For those who love the flavour of disposables

                                                                                                                                                                                                                                                                                                                                                Taste is a subjective thing. What tastes great to some people might taste horrible to others, but have you ever wondered just why we like what we like? We've decided to look into the science of taste and discover what influences the flavours you love, or hate, so much. Looking for some inspiration for which e-liquid flavours to try? Read on for some tips that might just help you find your new favourite.

                                                                                                                                                                                                                                                                                                                                                Taste is quite interesting and it can be affected by numerous things. For example, did you know that scientists theorise that you can actually develop liking certain tastes and flavours in the womb? Your love of curry or passion for all things sweet could actually be a hand-me-down from a pregnancy craving! It’s not surprising to know that the culture and the region you grew up can also heavily impact what flavours you like, but some taste preferences can even be genetic. While it's true that what you grow up eating plays heavily on what tickles your taste buds, apparently some people are genetically more sensitive to things like bitterness or sweetness.

                                                                                                                                                                                                                                                                                                                                                Taste – it’s not all in the tastebuds

                                                                                                                                                                                                                                                                                                                                                It's not just geography or genes that influence your taste, your other senses come into it too. How something looks or smells can also change how appealing you think a certain flavour is. For example, we all expect something banana flavoured to be yellow, and when it isn’t, it can confuse our senses. Memory and certain experiences also change what you think, or how you recall liking a certain taste. If you’ve ever become ill or had a negative experience shortly after eating a certain food, your brain might develop an aversion to that flavour.

                                                                                                                                                                                                                                                                                                                                                Even enjoying a flavour too much can also affect how you taste it. A common phenomenon known to vapers is what's known as 'vaper's tongue'. What this means is that your brain has stopped actually tasting your e-liquid when you're vaping it. This is normally caused by vaping sweet or strong-tasting liquids for too long. Don't worry though, this can be remedied by switching to a different flavour or vaping a pallet cleanser like menthol.

                                                                                                                                                                                                                                                                                                                                                Finding the right flavour e-liquid to suit your taste

                                                                                                                                                                                                                                                                                                                                                So what does this all have to do with vaping? Here at Totally Wicked, we have over 150 unique flavours in our quality UK made e-liquids, so there’s certainly something for everyone. With so much choice though, how do you know which ones you might like? It’s a challenge all new vapers have encountered when starting out choosing their first e-liquid. The first bit of advice we give to new vapers is – don’t be too adventurous. While you might want to experiment with more complex flavours in the future, we recommend starting on something simple that you can easily vape all day to keep those cravings at bay.

                                                                                                                                                                                                                                                                                                                                                flavour profiles menthol taste eliquid

                                                                                                                                                                                                                                                                                                                                                If you smoke menthol cigarettes

                                                                                                                                                                                                                                                                                                                                                If you’ve previously smoked menthol cigarettes, or used menthol filters, you’ll probably find a menthol e-liquid works for you.

                                                                                                                                                                                                                                                                                                                                                We’ve got a range of different menthol flavours depending on the strength or how ‘iced’ you like your vape to taste. We’ve even got menthol flavours with a sweet fruit twist. However, we recommend trying one of our best-sellers such as Red Label Menthol, or Switz Menthol to get started.

                                                                                                                                                                                                                                                                                                                                                The Switz range was specifically developed for new vapers. It narrows down an overwhelming amount of flavour choices into 6 great-tasting e-liquids. If you’re new to vaping and not sure where to start with choosing your e-liquid flavour, we recommend starting with the Switz range.

                                                                                                                                                                                                                                                                                                                                                flavour profiles fruit eliquid

                                                                                                                                                                                                                                                                                                                                                If you like the taste of Fruity and Sweet flavours

                                                                                                                                                                                                                                                                                                                                                Like sweet, fruity foods and drinks? Then a sweeter tasting e-liquid might just suit you. We’ve got everything from sweet fruits, to delicious dessert flavours, but a good place to start is something simple like Red Label Summer Fruits or Switz Mixed Fruits. These fruity flavours suit most palettes and provide a subtly sweet vape that is suitable for all-day vaping.

                                                                                                                                                                                                                                                                                                                                                Already a fan of our most popular flavours and looking for something new to try? Why not try some of the more complex mixed fruit or sweet flavours from the Mr Wicked or Diavlo ranges. My personal favourite? It has to be The Guv’nor, a deliciously sweet fusion of rainbow sweets.

                                                                                                                                                                                                                                                                                                                                                flavour profiles iced blackcurrant eliquid

                                                                                                                                                                                                                                                                                                                                                Mixing it up

                                                                                                                                                                                                                                                                                                                                                Not really sure if you’re a menthol or a fruit lover? Why not try both. There’s a reason Red Label Iced Blackcurrant is one of our best-selling e-liquid flavours. Enjoy a sweet, fruity vape with a refreshing ice twist. This one is popular amongst new and experienced vapers alike. Once you try it, it’s not hard to see why.

                                                                                                                                                                                                                                                                                                                                                For those who love the flavour of disposables

                                                                                                                                                                                                                                                                                                                                                Fallen in love with the sweet, strong flavour of disposables? Our VLTZ range captures your favourite disposable flavours in an e-liquid range that delivers the same intense flavour experience. Try the VLTZ range with the re:fuel vape for the convenience of a disposable, that lasts at least 5 times as long.

                                                                                                                                                                                                                                                                                                                                                And there you have it! With so many diverse and tasty flavours in our various ranges, why not try mixing up your e-liquid flavour today by taking a look at our full ranges of e-liquid? Or why not ‘try before you buy’ and pop into your local Totally Wicked store, where you try any of our flavours at our fully hygienic Flavour Bar.

                                                                                                                                                                                                                                                                                                                                                Avatar for Jonny Eccles

                                                                                                                                                                                                                                                                                                                                                Jonny Eccles - Marketing Executive

                                                                                                                                                                                                                                                                                                                                                Jonny is passionate about the vaping industry and is all about the details. He’s the King of Reviews, making sure you know all the pros and cons of any newly released vaping products. Jonny is the go-to guy for knowing which vape is best for which type of vaper. His in-depth articles and videos make sure you have all the relevant information you need to help make an informed decision before purchasing a product – whether that’s the latest vape kit, the best e-liquid flavours, or the best disposables.

                                                                                                                                                                                                                                                                                                                                                Visit Jonny's full author profile to find out more.

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