ASDA

In May 2020, a selection of Totally Wicked e-liquids and vapes became available in over 420 Asda stores across the UK.

As one of the UK's popular household brands, Asda attracts more than 18 million shoppers every week, making it a significant retail player. As part of their plan to offer a wider variety of premium vaping products, Asda's approach aligned well with our goal to expand into the supermarket arena.

Since the initial introduction, our collaboration with Asda has flourished. We've been providing ongoing support to adapt to the changing world of vaping and the evolving preferences of consumers. Our strong supply chain and distribution network help us keep up with fast-paced trends, ensuring Asda's shelves are consistently stocked with the right products.

This strategic partnership drives substantial incremental growth in their vaping category and means that, together, we can provide quality vaping products to a wider audience, improving the shopping experience for millions of consumers.